If you work as a real estate agent, you’re likely familiar with the old adage “feast or famine”. For real estate agents, this generally means that when times are good for your business, they’re really good. But when times are bad for your business, things can get a little scary. What’s going to be most ideal would be to have a more consistent influx of business and home sales coming to you. One way you can try to accomplish this is to do your very best to get the homes you’re selling as irresistible as possible. To help with this, here are three tips for real estate agents that just might help you have more successful open houses and get your homes sold faster.
Do The Right Amount Of Advertising
To get more people coming to your open houses and increase the chances of the right people being there, it’s all about advertising and marketing. According to Elizabeth Weintraub, a contributor to The Balance, you should be advertising on platforms like social media, classified ads, newspapers, and more. You can even try printing signs that you place all around the area where your open house will be in the hopes of drawing in those who are interested in buying a home in that area. The more you’re able to get the word out about your open house, the more likely it is that those who are serious about buying a home will learn about this opportunity and show up.
Know Your Staging Options
One of the most important aspects to a successful open house is the right type of staging. However, what can make this difficult for you as a real estate agent is that your clients won’t always listen to and follow your advice for the best way to stage their home. Because of this, it’s important that you know what your staging options are. According to J Gurner, a contributor to FitSmallBusiness.com, virtual staging could be a great idea if the home you’re showing is empty or doesn’t necessarily show well. By creating a virtually staged home, you can show visitors the possibilities of the home without actually having to make any physical changes to the space.
Stay Out Of The Way
While an open house could be a big business opportunity for you, Teresa Mears, a contributor to U.S. News and World Report, recommends that you do your best to stay in the background and not get in the way of your attendees. By giving everyone some space to get to know the property on their own, they’ll be able to feel more comfortable and might warm to the home much quicker than if you were hovering around.
If you haven’t been having the success you want with your open houses, consider using the tips mentioned above to help you make the most of these opportunities.