Should You Open a Brick and Mortar Casino or Is Online the Way to Go?

Should You Open a Brick and Mortar Casino or Is Online the Way to Go?

There will always be a market for casinos. In the last 12 months, it is estimated that more than 60 percent of American adults engaged in gambling. People who want to open a casino need to decide if a brick and mortar establishment or an online casino is the best option. Comparing the two options can help you to determine which one best fits your goals.


Online casinos are more accessible compared to brick and mortar casinos. However, some people prefer the experience of being in an actual casino. With many land-based casinos being open 24 hours a day, this provides come competition for online casinos which have the same hours.

To best compete with an online casino, brick and mortar establishments need to find ways to eliminate gaming floor limitations and rushing people from the tables. Online casinos also offer fewer distractions since a person can choose to play anywhere there is an internet connection. Brick and mortar casinos need to find ways to provide a quieter environment, at least for big games.

Online casinos also have the benefit of no wait times to play. For example, there are limitless blackjack and poker tables, so someone can immediately join a game whenever they please. With a brick and mortar casino, there are only so many tables available.


When you open a casino, the whole point is to make money, so you have to decide which one will get more earnings. With a brick and mortar casino, you can offer more options to consumers, such as restaurants and lodging, all of which earn money. However, you will also need to consider the expenses associated with maintaining everything that you offer.

With an online casino, you will pay for your website and bandwidth. There will also be some fees associated with occasional technology upgrades too. However, the online gambling market continues to grow and provide ways for people with unique ideas to achieve success.

With a brick and mortar casino, you have to consider start-up fees, licensing and site expenses. Compared to a land-based casino, UK online casinos typically have a lower start-up cost. The software is usually the most expensive element which is still much lower than purchasing and designing the building of a brick and mortar casino.

Content Diversification

Online casinos can often offer more diversified content compared to brick and mortar casinos. For example, they may have a comprehensive sport’s betting program for people to engage in. Depending on laws and overhead, this might not be possible with a land-based casino.

Multicurrency Options

When you have a brick and mortar casino, patrons typically pay with cash or a credit card. With an online casino, you have more options, such as cryptocurrency, and you can often institute methods to avoid currency conversion fees.

Offering multiple currency options makes an online casino more accessible to people all over the world. They do not have to deal with the hassle of exchanging money to gain the currency of the country they are playing in.

Offering cryptocurrency options allows people to play with limited privacy intrusion. Some people rather keep their playing casino games anonymous and cryptocurrency allows for this. It is easy to allow for this type of currency in online casinos.

Playing Options

When you want to offer more playing options in a brick and mortar casino, this often involves moving around existing options to accommodate the new ones. With an online gambling website, you simply add the option. There is less planning and strategizing involved online.

The more playing options you have, the more chances you have at revenue. One study showed that due to the flexibility of online casinos, they can cannibalize some of the revenue of a brick and mortar casino at rates of 27 to 30 cents on the dollar.

Free Plays

With an online casino, owners can create options that allow new players to essentially test out some of the games for free. These are demos that do not require people to use real money to get a feel for what the casino has to offer. This allows people to determine if an online casino meets their needs without the risk of losing anything.

Brick and mortar casinos are unable to offer this. However, they can create loyalty programs for people who play at the casino frequently. This could involve offering rewards for spending certain amounts of money or offering rewards for someone’s birthday.

Promotion and Marketing

Compared to a brick and mortar casino, it is less expensive to market an online casino. Owners have several free and low-cost options to get their website out there, such as using proper SEO practices or buying ad space on related websites.

Brick and mortar casinos typically need to rely on more costly marketing methods, such as television commercials, billboards and creating an additional website for promotional purposes.

Customer Base

Online casinos can attract people from all over the world since they can play casino games from their homes. With a brick and mortar casino, owners have to rely on people being willing to travel to the casino. Those considering opening a casino will need to decide which customer base they want to appeal to so that they can determine which option is best.


Brick and mortar casinos tend to have higher regulation standards compared to online casinos. This can be more difficult for owners, but it tends to instil more trust in patrons. For example, the stronger regulations in land-based casinos reduce the risk of cheating and help to ensure that people who win games will get the money they are owed.

Online casinos have more flexibility with regulations. This could cause owners to need to take additional steps to help consumers trust that they are legitimate.

Consider your goals as you examine this information. Think about your business style and how you want to expand your casino in the future. This will help you to decide whether brick and mortar or online is the best choice.


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