If you are familiar with digital marketing but want to know what is blockchain marketing and how it should be done – then this article is a must-read.
When marketing blockchain products there are few things you have to take into account that are a bit different than when working with standard businesses.
If you already know what is blockchain and want to build your first project on blockchain – it’s time for marketing lessons!
Blockchain Digital Marketing
Many people think that doing PR, promoting ICO’s and writing white papers with use cases is blockchain marketing. At least 95% of blockchain projects are doing so. But that’s not the case.
Even if ICO marketing, PR and white papers build trust, there is more to it than meets the eye.
Blockchain marketing includes:
- Building credibility with content,
- SEO,
- SMM & SEM,
- Online advertising,
- Lead management & email marketing,
- Analytics,
- Marketing automation.
Let’s take a look at what kind of services blockchain marketing agencies usually provide. This will help to get a better understanding on what you should focus on when doing blockchain marketing.
ICO marketing services:
- Marketing Strategy
- Email Marketing
- CRM Implementation
- Monthly Strategy / Review Meetings
- Campaign Creation & Management
- Lead Nurturing and Automation
- Ongoing CRM & Data Maintenance
- High Converting Sales Funnels
- Buyer Persona Development
- SEO
- Retargeting
Now you need to think over if you can learn and do that yourself or outsource services from experts.
Blockchain Digital Marketing vs. Traditional Digital Marketing
Traditional digital marketing goals for non-blockchain businesses could be making a sale, bringing new visitors or optimizing funnel for conversions. While blockchain digital marketing goals can be broad and different.
For example, if blockchain business is preparing for an ICO, new product launch or offering new service. It all will require specifically targeted, high-impact digital marketing that’s both innovative and proven.
Meaning, if you can apply digital marketing strategy to almost every other business to achieve their goals, for blockchain businesses – you need to get more creative and more involved with the process.
4 Tips For Successful ICO Marketing Strategy
Whether you are outsourcing or doing digital marketing yourself – it’s always good to know what kind of tactics you can use to reach your goals and audience.
#1 Email Marketing
If a person entrusts you with his email – don’t lose it! It’s lifetime value. You can create amazing autoresponders and high-converting email sequences.
#2 Paid Advertising
Making buzz around your brand or product has great advantages. Such as new investors, brand recognition and quicker growth.
#3 Social Media Management
A strong community will set the foundation for a successful launch. Make sure to be on the biggest social media platforms. Stay active!
#4 Whitepaper
A whitepaper is the cornerstone of a successful ICO. Essentially, the whitepaper’s job is to convince an investor why the token will be worth a lot of money one day.
Now back to you
We hope this helps and you will be able to market your own project.
When the market is down it’s all about persistence and patience. So, practice your blockchain marketing skills and wait for your opportunity to market your project – it’s right around the corner 😉
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