When you operate a business, you make decisions about where to save money when you can. For example, you may be tempted to build your own website. Unless you’re an experienced web designer, however, a DIY solution may not support your business needs. Explore the following compelling reasons to outsource eCommerce website design.
You Can Expand Your Target Audience
An eCommerce website opens your business to a global audience. With a custom website design, you can offer multiple payment methods and have different versions of your shopping pages in various languages. You can make your site easier for customers to use and allow them to sign in with their social media account information.
Custom Designs Build Your Brand
Your brand helps your business stand out among similar companies. Drag-and-drop website builders offer the same cookie-cutter designs to everyone. Your top competitors may use the same design you choose. Online site builders may offer limited functionality. While a simple website may fit your business needs today, the site may not have the features your company will need next year.
Enhance your brand image with a custom eCommerce website design that no other business has. Ask a web developer to build a site that you can easily update as your company expands. You’ll save time compared to making a new site from scratch.
DIY Websites Can Be Expensive
Website builders offer affordable subscription fees. However, you may need to purchase additional software to create and size images and videos. If you run into trouble while building your site, you’ll need to contact an expert for help or open a support ticket. Both options can waste valuable time and money in lost sales if your website goes down.
Your Focus Should Be on Sales and Customer Service
If you’re spending time building a website, who is managing and growing your business? Outsourcing your eCommerce website design leaves you free to focus on selling and customer service. An experienced web designer can likely build a site faster than you can.
SEO Takes More Than Content
Customers need to find your website before they can order from you. Your website needs search engine optimization (SEO) to get listed in search results. For mobile users, your website requires a responsive design and fast-loading pages called accelerated mobile pages (AMP).
Successful SEO efforts also require schema markup code and an SSL certificate. Ensure that your web address URL begins with “https” so your website places prominently in search results pages. Each page also needs metadata to help search engines find and index the site content.
Technology Is Always Changing
The work on your website is not done once the site is live. Website technology and search engine requirements and preferences are always changing. A professional website designer stays on top of these trends and will alert you when your site needs an update.
Before you decide to build a website, consider the above reasons to outsource your eCommerce website design. You can save valuable time and money, and you can achieve better search engine results.