Web design is a vital part of a company’s digital and online marketing. The goal of a website is to draw in a large number of visitors to a site. By drawing in visitors, a company can create awareness about the products and services they offer. To draw in visitors, a site that is attractive and also clear and easy to navigate is just one of the initial steps. The only problem is that a website is not something easy to create. Although there are website building templates and software available, does not beat the skills of a real expert. Such templates are also time-consuming to implement. For many, the only available option would be to employ a team of in-house web designers to create and maintain the website. That idea may not be financially viable in this current economic climate. So what is a company to do?
The next best approach would be to outsource web design from a reputable agency. However, what is the benefits of going this route? Read further, and we will explain.
To Keep Your Brand Identity
The vision you have for how your company’s website is essential, and it is hard to compromise on that. You want your site to be unique, represent the company brand and stand out from the crowd. Relying on a website builder template will make such a vision challenging to achieve because they are not flexible enough to do so. Not only will your website be challenging to navigate but it might end up looking like many other sites who have used the same template. When you outsource web design, the agency will have a professional team who will be able to bring your vision to life. The website they will create will be unique and tailored to suit your company’s style and brand.
To Make Use Of Responsive Design
When thinking of a website, we tend to forget the many channels people use to browse the internet. Not only is there desktop computers and laptops but also tablets and smartphones. A website not optimised for mobile devices is tough to navigate. When this happens, visitors will lose interest and leave the site. If there is no rectification to this issue, companies will continue to lose many visitors. Losing visitors will become a problem as more people are comfortable using their smartphones than desktop computers to browse the internet. Optimising is so important that Google has started to penalise websites which are not complying with mobile devices. However, this should not be an issue for web design agencies will ensure that your site is set up for responsive design. Responsive design will ensure that a website is responsive and displays appropriately on any device.
Slow Loading Pages
Another department that Google looks at to rank a website is the page loading speed. Websites that load slowly will face penalties from Google which will affect its overall ranking. A slow loading means those visitors will leave quickly, creating a negative experience for the user. When this happens, it will mean that your investment in online marketing will be a waste because you will be losing potential leads. Word of mouth and lousy ratings will also affect how others will view your website, and this affects your ranking even further. The team working on your website will be able to remedy this. Optimising the site will allow it to load quicker and make it better for people to use.
For a company, creating goals around their unique selling point is how they get started in online marketing. However, for many websites, they may have everything set up well, but people would not be buying. How do you find out what is wrong? By following the footsteps of people who navigate through the website. Google Analytics will provide concrete data on how people move through the sites. This information will help you understand when people choose to leave a website and why they might abandon a purchase. This kind of data will help you determine where it is all going wrong and how to make improvements. Analysing this data will be the job of the web design agency.
Many of us have visited a website, only to leave immediately because the text is difficult to read or make out. It is essential that people who visit your site can enjoy their experience. It does not help to have groundbreaking and fantastic content, but nobody can read it because the text is hurting their eyes. The role of a web designer will be to ensure that all of the copy and content on the website will be readable and visible. They will be able to select font sizes for body text and headers while using different colours.
Outsourcing web design will enable you to save time and focus your energy and resources on other projects that are of equal value. You will pay far less money for high standard work that you would have gotten from an in-house team. Having a trusted agency to take care of your website will also reduce the amount of stress and pressure you are experiencing. They will create it according to your requirements, and you will have the final say. Contact Digital Marketing Resellers if you are looking for a reputable agency that excels in all things digital. We will not only take care of your web design but also pay-per-click, search engine optimisation, copywriting and social media, to name a few. Call today and start a free trial.