Nowadays it is very important to not only to manage a company from its top to its bottom, but also to promote cooperation and regular exchange. The areas and the cooperation of all departments play a particularly important role in this. Especially when it comes to the appropriate marketing of one’s own products, the topic of digitization is a great challenge for everyone. A new advertising channel, which will be described in more detail in the following sections, is available for marketing through so-called influencers.
What is Influencer Marketing?
According to the Reachbird.io Influencer Marketing definition, influencer marketing is an area of Internet marketing, based on the recognition and position of people involved in the promotion of a brand/service/product. An Influencer can be a well-known person – a celebrity, a blogger, a vlogger. It can also be an Internet user strongly engaged in social media or a specialist, an expert in a given field, willing to share their knowledge on the Internet. The cooperation of a promoting company with an influenceor has the great advantage that it inspires trust among potential clients. Bystanders consider advertising messages with celebrities to be more authentic, and their opinions are considered true. Reviews of influential Internet users contribute significantly to the growth of users’ interest in the promoted brand/service/product.
How does marketing with an influencer work?
If you want to improve a company’s image and expand a certain target group, it is definitely advisable to establish contact with an influencer. This way, a cooperation can bring certain brands and products closer to a much broader mass. Because the opinion of an influencer usually contributes to a greater confidence of the product. For example, a product recommended by an influencer can increase the willingness to buy among the masses. This is especially true if the influencer is very positive about a product.
How does a company and an influencer work together?
There are different ways in which a company can work with an influencer. For example, you can hope to attract more attention with promotional gifts such as clothing. Alternatively, it is also possible to sign a regular contract and build up a long-term relationship. Thus, one receives more attention and can increase thereby likewise its conversions. In the latter case, there is the highest probability of achieving growth as a result of the cooperation. With appropriate information about a certain target group, the influencer and the product should interact in a target-oriented manner.