The concept of online shopping has come a long way. Over the years it transformed itself to what we now call “E-commerce.” Ecommerce or online shopping has seen unprecedented growth over the last few years. It is said that ecommerce is growing at a rate of 23% per annum and will continue at a greater percentage in the coming years. There is a sea of retailers and shoppers who are engaged over the web for selling and purchasing.
With such great expansion of ecommerce, businesses are now finding it hard to get consumer attention or drive enough traffic or revenue. Sometimes bringing the right traffic to an ecommerce site can be a real challenge. Keeping this in mind, we have combined 6 ways that can help ecommerce businesses to drive increased traffic to their websites.
First comes your brand logo:
You may or may not believe in first impressions, but when it comes to your online business, you do not want your customers to perceive a bad first image of your site. You really must work on the basics such as the brand logo. The logo and the name are the first things a customer sees or hears.
Getting your logo right will be your first step towards successful marketing for your brand. Your logo should be distinct, so it is easily recognized and simple so it can easily be used across different mediums. While working on your logo, pay attention to fonts, shapes, and colors. It is important that your logo delivers a message about your brand. Fortunately, there are now professional logo designing services that can help you with this. After this basic step, you can make your way towards further marketing.
Market across multiple mediums:
While you are trying to drive sales through your own website, it is also important that you stay up to date and well connected to your potential customers on different social media forums including Facebook and Instagram. As a part of online shopping, customers often seek social media validation of a brand before making a purchase so linking them to your website can prove helpful.
Facebook and Instagram now provide numerous useful marketing tools to businesses such as target marketing with ads, automated replies to customers, visitor’s insights, and direct buying and selling through hot buttons. The best way to market across these platforms is to grow your followers, so you are accessing a larger audience and consistently engage with them through daily posts. Now there are even Facebook and Instagram ads courses that can help you take a start with marketing on these platforms.
Search Engine Optimization (SEO):
Another way to make your marketing effective is to make your site optimized for search engines. This can be achieved by creating optimized content for your website that is well supported by backlinks. The backlinks you have added to your content help you attain a domain rank. The domain rank determines your rank or position in google search against specific keywords. Brands like leather skin shop and others depend on SEO to drive traffic and get increased ROI.
93% of a website’s traffic is generated through a search engine.
Moreover, only 5% of users make it to the second page of search results. So, to drive enough sales, you must be on the first page of the search engine and hence work on SEO. You must pay attention to what keywords you are using. Some tools can help you with the right keyword selection such as Google Keyword Planner.
Email marketing is one of the oldest and most effective marketing methods. A common mistake that most online businesses do is to spend a lot of time and effort in acquiring new customers while forgetting about the ones they already have. Email campaigns most importantly help you to target your existing customers that have already purchased something in the past.
Through emails, you can keep them updated with what is new at your shop or send them some special deals or offers. Repeat customers tend to spend 67% more than new customers. Other than this, you can also always target new customers through email marketing as well as some lost customers who did not complete their purchase.
Creating video content:
Video-based content has become a powerful tool in marketing. According to the stats, adding video content can help increase sales by up to 80%. Videos can be the most effective in persuading customers to buy a product by explaining to them how to use it or enhancing its features by capturing different angles.
It also builds the buyers trust on the product and the retailer, and therefore it is most likely to increase traffic and sales. Videos also help to increase the retention time of your customers. Longer retention times in turn also increase google ranking which is again useful for increased traffic.
Having a referral program in place highly helps in building customer trust and acquiring new customers. A referral program simply means that your customers can post reviews or recommend your products to their friends and family members. According to research, 81% of consumers say they are more likely to purchase a product if recommended by their friend or family.
Facebook provides with inbuilt recommendation or referral program. You can include a similar simple space on your website for listing customer reviews and provide sharing buttons against products.
In conclusion, after reading the article, you must be reassured that increasing your website traffic is not rocket science but requires a little creativity and effort. As an ecommerce owner, you must always know your audience and make all efforts keeping them in the center. No single success formula will work for everyone, but these few basics right will get you a long way.