..The world of SEO changes rather rapidly. Statistics indicate that Google, the top search engine that exists these days, makes changes to its algorithm every six months at least. Smaller changes occur more frequently during the year. This means that the strategies that are relevant now for search engine optimization may no longer be relevant in 5 to 10 years. Staying updated about the changes that take place in SEO is essential because digital marketing is extremely competitive. New businesses are popping up regularly and you want to ensure that your website remains in the top search engine results to get higher traffic and exposure.
Luckily, there are numerous ways that you can use for staying up to date with the latest SEO trends in the market. What are they? Let’s take a look:
Educate yourself regularly
You need to ensure that you are reading up on SEO trends on a regular basis. It is no longer enough to read an SEO blog once or twice a year and consider it done. You need to take some time out to read about SEO on a weekly basis. Furthermore, you should not just stick to one website or blog when you are looking for information, but consult a variety of sources so you are not missing out on anything.
Subscribe to blogs
These days, you can find a wide array of SEO blogs that are filled with useful content. SEO focused blogs are an excellent platform for educating yourself about different aspects of digital marketing and also learning about recent trends and changes in the world of search engine optimization. Therefore, it is a good idea to browse SEO blogs on a regular basis to get tips and access the latest news pertaining to SEO. Bill Lentis Digital Marketing & SEO Media, SearchEngineLand and the Moz blog are some good options to consider.
Follow SEO experts on social media
A number of SEO experts and thought leaders have social media feeds and social media profiles. There are some notable social media platforms where these people share their content and some of them include Facebook, LinkedIn and Twitter. Some of these are industry insiders or have connections with them so they are able to give advance notice of any expected fluctuations or changes to occur in the industry.
Go over SEO forums
There are a plethora of forums that have also dedicated themselves to search engine optimization. There are regular discussions about any existing and possible changes to be made in SEO. Other than that, professionals also use these forums for discussing the algorithm changes and their theories on what Google might do next.
Apart from these tips, you can also set up Google Alerts for relevant search terms. You will be sent an email any time pages with your given keywords show up. In this way, you will be able to stay up to date with SEO trends and implement them to successfully keep your website optimized for search engine results.