When we spend time on the internet, it can be shocking just how data passes us by. Every page that we look at on the internet is a goldmine of potential possibilities. You could click on one link and spend hours down one particular rabbit hole. Click on another, and the same thing occurs elsewhere. This is a common problem, and one of the most particular reasons why the web can feel so confusing. However, when you look at the sheer volume of information that passes by you, think of what else you could be missing!
For example, take Facebook. Did you know that Facebook manages to bring in a whopping 240m likes in a single hour? Compare that with Instagram, which brings in a still-impressive 41.6m likes. This is part of what shows the unique power of the internet in real time. It’s a place where we feel like we have immense power. It’s also a location where so much happens that it can feel nigh-impossible to keep up with it all.
If this is a problem that you are dealing with, you’ll know all too well why that is. The sheer pace of the internet means that millions of clicks happen all across social media in an instant. Even Snapchat, which is dwarfed by the other there social media pages, can see as many as 7.8m likes in a single hour. That’s just a clear example of how big the internet has become. Every single hour, we see hundreds of millions of interactions. Think about how many that you make yourself, though!
It’s so easy to like something on Facebook, or post one of the 20.8m tweets put out per hour on Twitter. People love to use the internet, often fuelling a large chunk of what we do in our free time. How else, though, are social media pages being used in a single day?
A new breed of user
One of the most interesting things to notice, for example, is the sheer number of people who come online at any given time of the day. For example, did you know that Facebook sees in an hour 18,000 new profiles created? That’s huge. Every hour, we see people coming to Facebook to join the social media craze. Those 18,000 people could help to populate and run a small a town: it just goes to show you how impressive the sign-up metrics are for social media.
According to research from Clip on veneers, these new users, then, are immediately adding to those 240m+ likes per day. It just helps to keep swelling the numbers, and with social media become more prevalent it’s very unlikely to slow down. This is one of the main reasons why, for the most part, people love to spend their time on social media.
It’s a place where people are always active. If you want a debate, you will not have to go far to find it. If you want to find an old friend, they could be one of those 18k new profiles, as well. And it isn’t just on Facebook: Instagram will see an average of 14,400 new profiles made every single day.
This should give you a clear of just how big social media is. It’s not even built for a specific kind of demographic anymore. Look around and you can find young liberals, older conservatives and anything in-between (or more radical) along the way. There’s a reason that social media is exploding so much: the number of people using it and joining up on a daily basis is incredible.
Social media and media uploads
One of the most interesting parts of the social media explosion, though, is how happy we are to share content online. In an hour, a whopping 12.5m photos are uploaded to Facebook. On Instagram, it can be just over 3.95m. Those numbers are a prime example of how people love to edit and change their lifestyle. Once, we were very private people – very unlikely to share personal information. Today, that is no longer the case. We are happy to share just about anything that we feel comfortable telling the wider world.
It’s a hard thing to explain, in truth. There is no real reason for how humanity as a whole appears to have come out of its shell. Communities are more global than ever, creating an era where we spend more and more time online. It means that we also don’t mind showing the world – even strangers – some of our most intimate photos.
This is why, for some, the internet is a bit of a danger. The massive normality of privacy invasions has become a common part of society. For many of us, though, it’s just part of living in the modern world.
Is social media driving revenue, too?
Oh god, yes. With over 3m active users on Facebook on any given hour, you can imagine how many links are clicked and profiles viewed. Though it would be hard to judge directly, Facebook must account for a large chunk of business contacts today. Many people manage to bring in a lot of work using tools like Facebook, but also on other platforms.
For example, Twitter makes around $61,000 in ad revenue in a single hour. That is, for reference, around three years salary for some people. In a single hour, Twitter is able to bring that in from ad revenue alone. Instagram, though, is much higher, at around $800,000 per hour. This comes because Instagram is a massive site for selling, especially in the clothing industry.
You can see, then, why so many people might choose to go full-on with their use of social media. It’s a platform that has contributed to a changing of the world, and could continue to do so. In the years to come, don’t be shocked to see social media continue to rise in importance. With so many clicks coming through the numerous social media platforms already, why would it stop?