Everyone is talking about SEO these days. Brands and businesses are constantly informed that SEO will improve a website’s overall visibility and search-ability.
But, what is SEO and what value does it offer? Put simply, SEO refers to search engine optimization, which involves a combination of strategies and tactics that boost the visibility of your business in search engine results. Regardless of the size or industry, here are the top reasons why every business needs SEO:
Organic search is the primary source of website traffic
Not only is organic search a major part of every business’s website performance, it is also an essential component of the buyer’s journey and eventually gets them to complete an engagement or conversion. While there are numerous search engines, Google owns a greater portion of the search market, which means that thousands of people around the world visit Google at least once a day for obtaining information. Therefore, it is in the brand’s favor to be highly visible on Google as a trusted source and brands can get there through quality website SEO.
SEO helps in building credibility and trust
The purpose of SEO is to create a strong foundation for a website and help it in building credibility and trust. This can only be done when businesses are able to establish authority in search engines such as Google. Optimizing on-page content and other elements, providing a positive use experience and creating quality backlink profiles are just some of the ways for establishing this authority. When a website is ranked high, it is an automatic indicator of its reliability and credibility.
Increased traffic, engagement and conversions
Local search has become a crucial part of the success of small and medium-sized businesses due to the rise and growth of mobile traffic. The aim of local SEO is to optimize a business’s digital properties for a specific location so it is easier for people to find you, which brings them a step closer to making a transaction. Local SEO focuses on specific cities, towns, regions and even states for establishing a viable medium for a business’s message locally. Doing so leads to increased local traffic and engagement ultimately resulting in conversions.
New opportunities come to light
One of the best things about high quality search engine optimization is that it finds a means of leveraging and discovering new opportunities for businesses to create brand awareness and shine. Quality SEO allows a business to truly market itself in a passionate way and ensures that the brand is understood. More opportunities will arrive when a business is understood and this will help it thrive.
It is important for businesses to remember that SEO is a long-term strategy and it is also cheaper than other options because it offers a greater payoff. An appealing fact about SEO is that it is quantifiable, which means a business will be able to ascertain its ROI (return on investment) and this makes it easier to budget and spend on optimization.