According to Eventbrite, 90 percent of event organizers feel that reaching new attendees is their biggest challenge.
A well-thought-out plan can help you successfully market your next event. As a result, you won’t just attract new attendees, but make your event buzz-worthy for months afterward.
Here are our top seven event launch party ideas — with these tips, you can kick off a new business or product with booming success!
1. Set Goals & Stay Organized
The first step to a successful launch party is to set your goals. That way, you can organize the rest of your launch party ideas around this central objective.
Are you marketing your company’s newest product or revealing a new business? If it’s a brand launch party, focus on revealing the brand and company as a whole.
If you’re hosting a product launch party, make it all about your new product. Get customers excited and eager to learn more.
Once you have a goal, organize everything. Keep a detailed to-do list and delegate tasks as needed to make sure everything is done on time.
This includes everything from developing the guest list and sending out invitations to marketing the event. The smallest details can make your launch party a huge success.
Another way to stay organized is to use event management software. Once you have an outline of everything you need, it’s time to dive into the details.
2. Location, Location, Location
You could arrange to host your company launch party in an ordinary hotel conference room.
A well-planned location, however, can give your event that real wow factor.
Choose a venue that people are likely to remember. Don’t forget to consider your guest county and budget as well.
The right venue can communicate exclusivity and make an impression. It can also help support your brand and represent your company.
Whether you decide to host your brand launch party on the beach or at a resort, making sure it helps achieve your event’s overall goal.
3. Get That Invite List Going
The next item on my list of launch party ideas is a biggie. For a successful launch party, you need to invite the right people.
Your guest list should include industry influencers.
These people can help you attract new customers by leveraging their own audience of trusted clients and followers.
Consider your target audience. Then, do your research and pinpoint the people they trust for product reviews and news.
Influencers will speak for your brand. They’ll give your product or business a familiar face and voice that your target customers already trust.
These pros can also spark important relationships for the future success of your business.
Once you have your guest list set, start working on those launch party invitations. Give your guests plenty of time to make plans. This will also give you time to start marketing your event.
That way, you can start generating that buzz and get your entire guest list excited to attend.
4. Boost Up the Brand
A brand or product launch party is all about making an impression. By putting your brand at the forefront of the event, you can ensure guests remember your company on sight.
Your brand helps after the event as well.
That way, guests will see social media posts or other marketing materials with your brand and associate it with the fun they had at the event.
Your event should still reflect the brand as a whole. If your company is big on conservation, go green for your event. If the company brand is all about luxury, make it shine.
Either way, your brand is a big component in making the rest of these launch party ideas work for your business.
5. Get Social
According to EventMB, 58 percent of marketers use social media before, after, and during an event. This helps generate excitement for your launch party and engagement with your company.
When you’re engaging with customers, it’s easier to keep their interest. This ensures that they’ll remember your business or product in the future.
Here are our tips for getting responses from your social media followers and increase online engagement. These strategies will also stir up excitement about your event.
Remember, social media marketing is important before, after, and during your actual launch party. Amplify excitement in the upcoming weeks by posting teasers and small reveals.
During the event, take high-quality photos to show off its success! Afterward, you can use these photos to continue generating excitement about your product or business.
6. Add Exclusivity
When you create your invitations, inform guests they must have their invite in-hand to get in. Use social media to market the event’s exclusivity as well.
This will add a sense of anticipation to your event. Guests will start to wonder exactly what you have planned. As they start to wonder, they’ll also start to speculate with friends.
That way, you’re generating a buzz before the launch (and sticking to your guest limit, too!).
7. Swag Bags
Swag bags add that last dash of fun before people start to leave your event. These are a great way to make sure guests take home a piece of your company — and a reminder of your brand.
Those free party favors can include a small sample of your product. You can also try for a more creative idea to help your company stand out.
People often hold onto these items long after the event. Plus, you’re giving them a small reminder of the event — and of your company.
Generate Buzz: Try These Launch Party Ideas for Success
Boost your business with these launch party ideas for your next event! These tips will help you attract new customers and keep them excited about your products or services.
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