Today, almost everyone wants to be noticed online. From individuals to businesses, brands and more. While it may come across as superficial, the truth is, if you’re not online and do not have a presence you’ll wave goodbye many benefits – especially as a business entity or brand.
Now the easy part is getting online. You can start a website, a blog, a Facebook or Instagram – you name it, there are tons of ways to break into the online world. The hard part, however, is getting noticed. With millions of websites and blogs all over the web, it’s incredibly difficult to stand out above the rest and be noticed.
What we really mean by getting noticed is this: Think of when you have searched for something on Google (it can be anything). Now the websites, pages or blogs that were presented to you on Google’s first page were picked by Google because they aligned with your search, but also because those websites and blogs implemented critical tools to get noticed by Google in the first place. These optimizing tools are called SEO (Search Engine Optimization).
Now think again to the amount of times you actually went to Google’s second and third page of results. Almost never, I’m sure. So, the moral of the story, is that if you’re online and you want to build a presence, the goal should be to rank on Google’s first page – using strong SEO strategies.
Here are 5 of the easiest ways to improve your online presence:
Build a website and maintain it
If you’re a business or brand and you don’t have a website already, this is your first step – and certainly one of the most important. Your website should be aesthetically pleasing, but it should also contain the necessary information about who you are and what you provide. The website copy should be punchy and even a little sales driven, but not obviously so. You should use keywords that rank highly and which align to your offering so that the search engines can pick them up easily, and you should also remain as active as possible on the website.
Start a blog
Now don’t be fooled, any one, any business, any brand, no matter what the services or product can start a blog. A blog is a great place to share useful information that can help current and potential customers. It’s a way to build rapport and a fantastic way to implement SEO. This is, of course, achieved through blog posts which utilize strong keywords and are well-written, as well as pictures that are optimized.
Invest in SEO specialists
In the above points we spoke of ‘keywords’, ‘pictures that are optimized’ and content used to improve SEO. If these scare you because you have absolutely no idea what they mean or how to implement them effectively, then an SEO specialist is what you need. But then again, even if you do know what they mean and have an idea of how to implement them, it still pays to have specialists managing your SEO for you – because it’s the most vital element to improving your online presence and you don’t want to get it wrong. Specialists like Ruby Digital go above and beyond the normal techniques that everyone knows, so that your website, blog or webpage shines above the rest. This means increased traffic, which also means increased sales and revenue!
Create shareable content
Improving your online presence is really just about content. Content that’s useful to readers, content that’s optimized, and content that can be shared. This is the way search engines find you – through content. Shareable content is content that’s interesting enough to be shared between friends, or on other social media platforms, for example videos, memes, pictures or infographics. The shareable content you create doesn’t necessarily have to align with what you offer, or even align with your industry, it just needs to contain your company name/handle somewhere so that people recognize the source, and will hopefully investigate further (drive traffic to your page).
Ensure other sites link to your site
One great way to improve your online presence and boost SEO is to network online and collaborate with other blogs so that they can link back to your page – in exchange for a link to theirs of course. If other sites are linking to your page, search engines such as Google will pick up that your site is favored and contains information that could be useful to others.