Why You Should Go with Shopify

Are you planning to start your next e-commerce project in the near future? If so, one of the first things you will have to decide on is the right platform. Given how much e-commerce has grown in recent years, it is completely understandable that so many different platforms are available to choose from.

Nevertheless, if you want only the best of the best, there is hardly anything that could hold a candle to Shopify. This article will cover all the advantages you can expect by using this particular platform.

Different Plans for Different Needs

Not everyone can afford to spend a lot of money as an initial investment. And it is natural to assume that the more expensive the plan, the more features there are. But some of them are not necessary, especially when you are starting out.

Profitindustry breaks down different Shopify pricing plans in their article and it really helps to pick the best plan for your business. You will see yourself that there are options for everyone.

Checkout and Payment

Checkout is inevitable when shopping online. However, plenty of people that do their shopping tend to abandon the cart during the checkout without ever returning. Frictionless e-commerce is one of the features of Shopify and it reduces the number of abandoned carts quite significantly, especially in the long run.

It is also worth mentioning that you have a plethora of payment methods available, including Bitcoin, PayPal, Stripe, Amazon Pay, and so on. The list will continue to grow in the future as well since Shopify continues to become a bigger and bigger name in the world.

Easy Setup

As far as setting up the whole thing goes, you will not have an easier time than with Shopify. It is perfect for everyone who is not that great with technology, to begin with, and would like to avoid potential technical problems. The platform has a built-in hosting as well as the software that take care of everything. 

SEO

Search engine optimization can make or break your whole project. The traffic that comes from organic search is the best you could hope for, and it can be a bit problematic to set everything in the right order. Shopify excels when it comes to SEO.

You can design landing pages that are more SEO-friendly, and it is a big distinction when you compare Shopify to other similar platforms. Finally, it also supports meta and custom title tags.

Customer Support

It is more than likely that you are going to need some help when working on the platform. This is especially true for first-timers. But since there is customer support available 24/7, your problems should disappear quite quickly.

A lot of people underestimate how much of an impact a good customer support service means. But you can contact Shopify experts any time you want, whether it is via email, phone, or live chat.

Mobile Responsiveness

E-Commerce stores will not succeed if they are not optimized for mobile browsing. These days, smartphones and tablets are more popular than desktop. The themes that Shopify provides are responsive to these devices, so you do not have to worry about anything. 

Marketing Tools

You will find a fair share of great marketing tools that come with the platform. Besides the aforementioned SEO, there are analytics, store statistics, email marketing, and an option to create custom gift cards as well as discount coupons that can be used for various contests and promotions.

Loading Speed

Certain metrics determine whether your page is good or not. Loading speed is one of them. If people have to wait for your website to load for a long time, they will not bother with it and look for an alternative. 

Thankfully, Shopify is one of the best when it comes to that. Since the platform is so popular, developers are emphasizing the work that goes into reducing the loading speed as much as possible.

Security

Taking precautions is not something to be embarrassed about. Quite the opposite. You need to ensure that everything is running smooth, but the same can be said about security. E-Commerce has a lot of private information so you need to be at the top of your game as far as protecting this data goes.

Visually Appealing

First impressions matter, a lot. Shopify can boast of having a fair share of visually appealing themes that allow your store to stand out. The user interference is also nice and smooth when you choose the right theme.

As you see, Shopify has more than enough pros to persuade you in choosing this platform. After all, there is a very good reason why it has become so popular in the first place, right? If it is good, it is good. And there is nothing else to add to that.