10 Types of Tradeshow Displays to Consider for Your Next Event

Are you looking for a way to grow your small business? If so, consider signing up for a trade show. There are many benefits of tradeshow displays.

Tradeshows allow you to connect with your target market, boost brand awareness, and sell your products and services. But, to succeed at a tradeshow, you need to create an eye-catching tradeshow display.

What should your tradeshow display look like?

Check out this guide to learn about the different types of tradeshow display systems to consider for your next event.

What Is a Tradeshow Display?

First things first: what exactly is a tradeshow display? Also known as a tradeshow exhibit, a tradeshow display is a visual representation of your company’s brand, as well as your products and services.

Your tradeshow display is a way for you to advertise your business, convey important industry information, distribute sales materials, and connect with prospective customers.

Tradeshow display exhibits come in many different styles, shapes, and functionalities. Some are portable and small, while others are large, temporary structures that require onsite construction. Your budget, marketing objectives, and tradeshow goals will help you determine which type of display is right for you.

Types of Tradeshow Displays

There are various tradeshow displays to choose from, and each type of display offers its unique benefits. There may be a type of display that is perfect for you but entirely wrong for another company.

Understanding the different types of displays available will help you figure out which one is right for your business. Here are the different kinds of tradeshow displays.

Panel Tradeshow Exhibit

One of the best types of tradeshow displays is a panel tradeshow exhibit. This type of exhibit consists of portable panels that can turn into a wall.

While some panels operate as table-top exhibitions, others are large enough to use as a back wall for your tradeshow booth. Custom panels can also turn into more extensive island exhibits with many different features such as bridges, counters, and backlighting.

Pop-up Display

Another excellent option to consider is a pop-up display. These are easy to set up, portable, and affordable.

Typically, they provide a solid back wall for your tradeshow booth. You can even purchase or rent graphic mural panels to better stand out from the crowd and showcase a unique message.

Pop-up displays come with a frame that opens up like an accordion. This allows you to mount graphic panels or fabric onto the structure. If you want to customize your pop-up display, you can also add lights, shelves, and monitor holders.

Hanging Display

A hanging display allows you to place your message high up so people from far away can spot your booth.

These displays come in a wide variety of shapes, from squares to rings to pyramids. You can also create a custom hanging display. Most hanging displays are lightweight and you can collapse them to fit inside a small carrying case for easy setup and teardown.

Truss

Truss systems are typically best for larger booths. They come in a wide variety of shapes and designs. You can even customize the shape of the truss to fit it into your allotted space.

Tradeshow booth companies can powder coat truss systems into a wide range of colors and cover them with graphics. Truss systems can be made into shelves, counters, podiums, chairs, and other displays.

Tension Fabric Display

A tension fabric display consists of aluminum poles connected to large fabric graphics. You can incorporate many accessories into your tension fabric display, such as shelving, lighting, monitoring mounts, and more.

Most tension fabric displays collapse for easy setup and shipping.

Graphic Tent or Canopy

Graphic tents are very popular displays for tradeshows and you often see them at festivals, grocery stores, and other special events.

The great thing about a graphic tent is that it’s easy to set up. It also allows you to create an enclosed space for more intimate conversations.

Banner Stand

As the name suggests, banner stands come with a banner and a mechanism for displaying it.

There are many different types of banner stands to choose from, including tension, retractable, telescoping, and even motorized banner stands. Some companies choose to purchase several banner stands to create a graphic wall.

You can also place a single banner stand alongside larger graphics to support an important message. You can check out https://rockwayexhibits.com/ to rent or buy a banner stand.

Pipe and Drape

A pipe and drape display consists of fabric drapes hanging from connected pipes. The great thing about this type of display is that you can print your own custom drapes and then hang graphics onto the side rails and back wall to give your booth a unique look.

Hybrid Display 

A hybrid display gives your exhibit a modern look by using graphics, counters, metal extrusions, dye cut panels, and more.

This type of display is great for anyone who is looking to give their tradeshow booth a custom look. Hybrid displays are also easy to set up and are portable.

Freestanding Booth 

Freestanding booths are small, and they’re easy to set up and transport. In addition to trade shows, you often see freestanding booths at malls and outdoor festivals.

You have several freestanding booths to choose from, including:

• Linear
• Split-island
• Peninsula
• Island

While the standard freestanding booth is 10 x 10 ft, you can also find booths in larger sizes.

Are You Ready for Your Tradeshow? 

Now that you know about the different tradeshow display options, it’s time for you to prepare for your next big event. With the right display, you’ll be able to attract more customers to your booth.

Be sure to check back in with our blog for more tradeshow-related tips and tricks.