Small businesses are thought to generate the majority of economic growth. Then again, most of them fail within just a few years. In order to even survive, a small business has to get the word out about its products and services. Knowing several unique ways to market your small business helps you do just that.

Get Local

If you’re a small business focused on a very local market, then that’s where you should be advertising. However, instead of doing mass mailings to address lists, you should be hitting the concrete around your store. Put flyers on windshields in your parking lot or nearby businesses. Even better, write chalk messages on the sidewalk outside your store to grab attention in one place many people aren’t expecting it.

Sponsor a Social Media Contest

Anyone can be a content creator online, but they might need an excuse to do so. Sponsor a video or photo contest on Facebook or Instagram. Have some kind of prize for the winners based on your business’ value proposition. You can have your staff choose the winner, but finalists should be open to online voting for even more competition and engagement.

Vehicle Wraps

Whether it’s company vehicles or your own personal passenger vehicle, the right wrap gets your marketing message out to a rather captive audience. That audience is anyone sharing the road with you. People in other cars, those riding in buses, and even pedestrians along the sidewalks will see your branding and imagery anytime you are cruising by. Not only that, but vehicle wraps add a sense of authenticity to any company vehicle.

Paint a Mural

If you have permission to do so, paint a mural on the side of a building. It can be the one your business is in or just a building wall where the owner is willing to commission a big painting. It can be an ad for your business, or it can just be something artistic that grabs attention. Any piece that strikes up conversation is likely to increase mentions of your business if people know who is behind it. Things like this tend to go viral in local social media circles if people are impressed enough.

Consumers respond more to creativity than they do things they’ve seen done over and over before. The more unique your marketing can be, the more your small business will stand out. You’ll notice a result in your traffic and sales after not too long.