Author: Faisal Ghaffar

Managing Change Fatigue

Managing Change Fatigue

Change fatigue happens when companies attempt to force significant change that is poorly managed on an unsuspecting workforce, leading, naturally, to resistance. Further compounded by a lack of empathy and people skills; ineffective leadership, this resistance – instead of being turned into acceptance and desire – turns instead to apathy […]

What Makes a Solid Online Marketing Campaign

Every business developing its web presence has to figure out a way to take advantage of online traffic. Whether this involves driving that traffic to a company website or reaching out to traffic by advertising on other sites, the need for a properly executed approach to marketing cannot be understated. […]