Author: samjtbutts

In-House VS Agency: Where Does Your PPC Belong?
Marketing

In-House VS Agency: Where Does Your PPC Belong?

Much like the hokey-cokey, deciding how your PPC (Pay Per Click) should be handled is often a case of “in, out; in, out”. Delivering fast, measurable results makes utilising PPC a no-brainer for many businesses , but settling on how to squeeze the greatest possible value from PPC can be […]

Business Jargon: Time for a Paradigm Shift?
Business Communication

Business Jargon: Time for a Paradigm Shift?

A report on business communications practices by the Confederation of British Industry (CBI) earlier this year underlined something many of us already knew from first-hand experience: a lot of employees instinctively dislike business jargon, and wish colleagues and bosses used less of it. According to Fenella Grey, a PR agency […]