If there was one sure way to get your potential customers’ attention, it would have to be with balloon advertising. This form of advertising has been used by several companies and businesses, big and small, and you’ve probably come across a few yourselves while passing by car dealerships, visiting a county fair or watching a ball game at a stadium.
You just can’t deny the “Hey, look at me!” factor that these balloons possess which is why more and more people are using them as a means of advertisement. If you’re looking for a new way to spread the word about your products and services then the following is a quick guide to balloon advertising so you can get your business off the ground and soaring high, literally.
Advantages of Balloon Advertisement
When compared to other marketing platforms, balloons are by far the most appealing and engaging. People remember balloons and whatever is written on them more so than billboards, window signs or commuter displays. Almost everyone likes balloons and are attracted to them; for some they bring back nostalgic childhood memories while others associate them with parties and fun.
There are several different styles of balloons to choose from when it comes to your advertising needs. You can even customize the look of your balloon with your company’s colors, logo, motto, and the like. And you’re not just limited to floating balloons either; there are also balloon arches, columns, blimps, and more.
With the backdrop of a big blue sky, any balloon advertisement will stand out in a crowd of tens, hundreds and even thousands of people. Imagine your balloon floating high up in the air with your big, bold logo for all to see. It’s instant exposure that will spark interests, inquirers and eventually customers.
Different Types of Balloon Advertisements
You will never run out of options when it comes to your balloons because there are literally hundreds to choose from ranging in colors, sizes, and shapes which allows you to diversify your advertising. You’ll find balloons measuring from 17 inches in width to as much as 12 feet or even bigger if you decide to print your message or logo on a blimp. Blimps are usually available in sizes between 8 feet to as big as 20 feet in length and when it comes to advertising, we all know that bigger is better.
These balloons also come in every single color you can imagine; primaries, secondary’s, warm, cool, pastels, etc., which means coordinating with your logo theme or ad design will be quick and effortless. Some companies also offer you additions such as pennants, ribbons or tissue paper which you can incorporate onto your balloon. These little elements can help to increase your balloon’s visibility as well as adds another “attention grabber” factor to your overall advertisement.
Balloon Advertising Costs
If you’re looking for something cost efficient and that will give you the most bang for your buck, balloon advertising is definitely the way to go. Smaller balloon costs are generally around $20 or less while the bigger vinyl balloons and blimps are priced anywhere from $100-$300 on an average; which is still much more affordable than paying $500 or so a month to advertise on a billboard.
And unlike billboards and other outdoor marketing spaces you typically rent, these balloons are yours to keep so you can use them over and over again for as long as they last without having to pay a daily, weekly or monthly fee. It’s like the gift, or rather the ad that keeps on giving.
Increase Your Business by Increasing Your Traffic
How do you increase traffic? By getting your name, your face, your brand out there for all too see and there’s no better way to do so than with balloon advertisements. The more people you draw into your establishment or location, the more business you will have.
People drive by signs and billboards all the time, but balloons are a different story. They’re intriguing, they’re mysterious and in a way, almost hypnotizing; subtly calling out to those who see it. It’s powerful, effective and will work for your business if you let it.
So stop associating balloons with nothing but child’s play. Instead, start viewing them as an essential marketing tool that will give you the exposure you need so that you and your business can achieve the growth and success you want!
About the Author: This article is written by James Andrews from Big Balloon Store specializing in advertising for a variety of events such as: car dealerships, home developments, county fairs, grand openings of stores or business, concerts, flea markets, parades, weddings, parties, radio station giveaways etc.