Marketing

How to Make Content Marketing Work for You
Marketing

How to Make Content Marketing Work for You

In this day and age, you might not be surprised to learn that most people receive their information from their mobile devices. This means that more and more people are turning to the internet to learn about answers that our grandparents had to search an encyclopedia for. This means that […]

What Makes Great Branded Merchandise?
Branding Business Marketing

What Makes Great Branded Merchandise?

To get the word out about your business, you’ve decided that it’s time to make some branded merchandise for promotional purposes and even for sale. Congratulations! Understanding the value of well-executed branded merchandise like custom apparel and accessories is an important step for business development. Branded merchandise may not be […]

Defining a Brand Development Strategy
Branding Marketing

Defining a Brand Development Strategy

Brand development strategy is a formal plan that companies develop to build an image or perception about their product or service in the eyes of their current and target customers. Industry leaders invest a lot of time and money in building their brand. If properly executed, a brand development strategy […]