Nowadays relying only on one type of marketing will doom your business in a short while. Without being able to attack on both fronts, the digital and offline media, it will be impossible to make your business become successful and a giant among your competitors. Though, combining the two sets of advertising platforms can help you in creating truly unique marketing campaigns.
Know your target
Depending on your business it will be crucial to know and to identify your target market. Without that piece of info, you will not have a good foundation to base your next marketing plan on. Moreover, this will give you a good insight into how you could go define your marketing approach. Do not forget that most of your customers will be using some kind of digital medium, and you should be targeting that as well.
Putting together your market plan
When coming together with your creative team to put together a market plan, you should not neglect offline media. Not only has it become uncongenial to use it, thanks to newborn digital advertising, but it will give you an opportunity to get really creative. Moreover, if you plan ahead, you can print or create ad material that will be useful in more than ways.
Combine online with offline
You should not think only in one paradigm, as it will not give you a chance to expend your market and to keep attracting more and more customers. Even if you focus on only one type of approach, it is possible to combine with the other. AMD, a company that mostly generates revenue online has shown that even using a more offline method is still worth the time and effort. In essence, unless you find a way to intertwine with both media platforms, it will be impossible to advertise your business and to help it grow.
Hold events with prizes
Although it will greatly depend on the type of business you are running, but you could hold various events where customers could compete and even win something valuable. On the other hand, even if a discount or deal is the prize, it will be worth it, as your new customers will appreciate it and you will find a new wave of people talking about your business.
Get your brand image out there
Advertising on the street or in a shop will require for your business to develop a brand which will be easily recognizable. Though, you will have to pay attention to pos display arrangement as it will differentiate a good business from a great one. Moreover, your advertisement should be one which will subtle yet influencing your customers in a way that will make them come to your business.
TV is still not out for the count
Making a short commercial nowadays can cost a fortune, but, it can be a great investment as it could be a great way to call attention on your business. Though many people tend to stream online, you should work out a way to find your way into streaming commercials as well. After all, anything that catches the eye of the customers should be explored and utilized.
Expect the unexpected. Do not just rely on safe marketing approaches, because even though they can generate the wanted positive effect, sometimes it will not be enough. Try to experiment and watch the results, as it could give you insight into what your next marketing campaign should be about. Moreover, always ask for feedback so that you know what your customers are thinking about your business.
Marcus is an Australian IT support professional. He’s running his own business, working with companies that outsource their IT maintenance. He often writes about technology, business and marketing. Besides that, he is a regular contributor @ Technivorz blog.