Marketing is a little like an arms race; it’s a fierce competition of oneupmanship. In this endless endeavor to out-market your competitors, tools that can make the job easier are nearly indispensable. To help you find what you need, we’ve put together a list of 5 ROI-boosting tools that should make life a little simpler for you.
1) IFTTT
A bit of an oddball on our list, “If This Then That” is a highly-customizable automation tool that’s designed to take some of the workloads off of your hands. Built to help you do everything from automatically unmuting your smartphone when you get home to automatically log how much time is spent at specific locations, it can help you automate a near-limitless number of processes that you might need for business. It also has the option to program your own automation, making it even more versatile. If you’re looking to simplify the work you’re doing, IFTTT would be a good place to start.
2) Agency Analytics
Agency Analytics is an analytics and reporting tool that covers everything from SEO to social media. It distils most of the information into a single dashboard, making it easy to see and access what you need to know. It’s also designed to be as comprehensive as possible, while still fitting within your budget.
3) Domo
Another option for analytics and reporting, Domo is an all-in- one tool designed to cover all bases. With a smooth user interface and appealing design, it both looks and acts the part of a professional tool. Domo is designed to do everything from collaborating with your Excel spreadsheets to helping you strategize and execute your marketing plans. And with a wide range of API integration, there are few apps and programs it can’t interface with. For those looking for a tool that does it all, Domo is your answer.
4) SparksFly
A smartphone app designed to help you make the most of the social media, SparksFly helps you both with finding what you want in your feeds, as well as getting your own posts out where people can see them. It organizes posts from multiple social media outlets into a single feed, listed by topics and people. It’s a useful tool for anyone trying to keep a finger on the pulse of their audience.
5) ALISON
ALISON is a free online education tool that can help you be the best marketer you can be. With over 800 courses in topics ranging from marketing to foreign language to biology, there’s something for everyone who’s looking to learn. ALISON is a great tool for those looking to improve their skills and enlarge their headspace, whether for business or for pleasure.
There’s no easy answer to the challenge of executing an effective marketing strategy. There’s a lot of facets to handle, and a lot of pins to juggle to keep things running smooth. That said, there are tools out there that can make the job easier, and can help make success possible. Take a look at some of the tools we’ve suggested here, and then do some of your own research—a little bit of empirical evidence goes a long way after all. Odds are, there is a tool out there that will help you claim your rightful place as king of the hill.
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