Promotional Products – How to Use Lanyards as Marketing Tools

Lanyards are much more than devices for tethering passes, identification badges, and nametags. They can also be marketed as custom-made promotional products. All that is necessary is to have your company’s name, logo and mission statement printed on the lanyard. Several factors that make these items effective marketing tools, such as…

Practicality

Whether employed by the government or private sector, people need lanyards for essential items such as security cards, flash drives, whistles, and keys. Items made from more durable materials can carry larger things such as phones, wallets, water bottles, and cameras. Both adults and children as well as men and women like them.

Economy

T-shirts and caps are popular promotional tools, but they are relatively expensive. Moreover, many people won’t wear them unless they feel strongly about the brand. Lanyards, on the other hand, are inexpensive. One size fits all. And they are easy to buy in bulk and have them printed to specifications. CustomLanyardsCanada.com, for example, will give you a customized quote in minutes.

Types

Of the many types of lanyards, there are a few that are the most popular:

Shock Absorbing

These lanyards come in pack or tubular models. They can hold up to 1800 lbs. It is important to measure the length when fully stretched.

Retractable

A retractable lanyard acts as a restraint to limit a fall, which serves to prevent a fall in the first place. It limits the travel distance by automatically locking when the line receives excessive force.

Woven

With these lanyards, the message is woven directly into the material, which is usually polyester. Woven lanyards are ideal for company logos and slogans.

Printed

Printed lanyards are more practical for complex logos that can’t be easily woven into the material.

Design considerations

When designing lanyards, one must take several factors into consideration:

Color

Color is very important. A common mistake is to color the lanyard with some bright, neon hue to catch attention. The trouble with that is that people will be less inclined to wear them, or when wearing them, keep them as hidden as possible. It is much better to go with dark print over subdued background shades. Make sure the base color and print complement each other. The message must be clear and attractive.

Material

The device you will hang on the lanyard dictates the material you should use. If you’re hanging light objects like security badges, go with polyester. If the lanyard has to hold heavier objects like phones, use a tougher material like nylon.

Attachments

Lanyards offer a spectrum of options for attachments, including rings, clips, cell phone hoops and breakaway connectors.

Print

Some of the options for printing include embossing, hot stamping, screen printing, dye-sublimation, and laser engraving. Each has its advantages and disadvantages, not the least of which is cost.

Cost

The lanyard should be of high quality. Cheap items will hurt rather than help your reputation. You don’t want to spend money on advertising that will discourage customers.