If you are a fashion brand and struggling to get noticed online, it is high time for you to switch to social media platforms for the job. The goal here is to create a strong following of customers who later will become your loyal customers. Facebook, Twitter, Google Plus and Instagram are the primary platforms you should start with. Since you are a fashion brand, it is crucial for you to showcase your products to the targeted audience. The best part of social media platforms is that you get a targeted audience from across the globe. When it comes to social media platforms, Instagram has over three hundred million users. This photo sharing platform can transform your business into a traffic driving revenue channel.
Reasons for banking on Instagram
Instagram has over 300 million users and so when you start marketing and promoting your brand on this platform you get the chance to interact with them. Many iconic fashion brands are on Instagram and thanks to this platform more and more people are coming back to them for products. This means when you bank on Instagram for promotion and marketing your brand you will have customers coming back to you all the time.
First, understand the needs of your Instagram fans
When it comes to Instagram, it is important for you to ensure that you understand the needs of your targeted audience. Remember they are shoppers and they are looking for visually appealing products as you are a fashion brand. It is important for you to post the right images or pictures of your products. They should carry a marketing message without any aggressive sales pitches. This means you need to magically appeal to the customers without selling your products to them.
Are you new to Instagram?
Now, if you wish to drive traffic and sales to your Instagram account, it is important for you to understand this platform well. If you are new to Instagram, you do not need to worry at all. The platform is user-friendly, and it is known to convert shoppers into loyal customers. You should need to establish your business Instagram account separately for your fashion business and ensure that it is completely different from your account. When you are marketing your fashion brand, always remember that marketing your business is all about the audience and not yourself. This is why do not post anything personal on Instagram.
Be regular with your posts
Like all social media channels, it is crucial for you to be consistent with your posts. This will mostly help you to reach out to the targeted audience and invoke trust and confidence in your posts. If you have followers on Instagram, they will regularly check your posts. You should use them with the appropriate hashtags, however, do not go overboard with the number of hashtags that you use. It is crucial for you to ensure that you have at least two to four hashtags to the maximum. This will ensure you get the audience you are looking for.
Ensure that you schedule your posts on a regular basis
You should schedule your posts at regular intervals and ensure that they are published daily. You can make you of Gramista; this platform will auto-publish your posts. This means it will save you from the tensions and the worries of logging in your Instagram account all the time. You can schedule your posts on this user-friendly platform and ensure that your posts are regularly published on the platform.
Instagram link
Always remember that your Instagram link should be posted on your blogs and websites to boost traffic to the site. When you are posting your Instagram link to other social media platforms, it is essential for you to ensure that you use the same profile picture so that your audience can identify you quickly. You should always choose an Instagram name that is the same as your businesses ‘name. The interactions that you have with social media should be professional. This will boost traffic and users will be prompted to check out your Instagram link.
Create a blog for your fashion brand
The world of fashion is ever-changing, and one effective way to connect and convert customers into loyal followers is a blog. With this fashion blog, you can guide followers on the popular fashion trends of the season. You can also showcase your products in the images that you use on the blog along with prices if you wish to. Make sure that you add a link to your Instagram account so that readers can get an insight into more pictures and accessories of your fashion brand. It is crucial for you to create compelling and informative posts. When you create informative posts for your fashion brand, you will find that people share them on their social media platforms and you can increase traffic in the process.
Create the posts that users want
It is crucial for you to keep track of trending topics, this will give you an insight into the topics that the users want to see and hear about. Make relevant posts of these topics and post them at the right time. When you are posting in a single day ensure you do three per day. One in the morning, afternoon and late evening. It is not prudent for you to post more than three times a day as this will promote spamming.
Therefore, when it comes to Instagram and its use to drive traffic to your fashion brand, keep the above tips in mind. If you still do not have an Instagram account create one now and start taking good pictures of your products. Ensure that you take pictures of the products and the accessories you are selling in an artistic way. This will mainly help you to attract the audience and sell your products to them. Use a good camera and upload pictures that appeal to emotions and invoke more traffic leading to better sales!
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