Everyone wants to be the face in their space when it comes to marketing, right? But becoming the next Gary Vee or Neil Patel is obviously little more than a pipe dream for the majority of the marketing world.
Regardless, there’s no denying the benefits of having a larger-than-life persona behind your brand to help you grow. The art of becoming a go-to guru is marketing isn’t solely about your personality, either.
Ultimately, becoming a guru comes down to being able to signal authority.
How confident are you in your abilities as a marketer? Do you have results to back up your claims
And most importantly, are you a leader or a follower?
Here’s the truth: nobody is born a marketing guru, nor are experts created by accident. Becoming a guru in the marketing space can be boiled down to a strategy rather than credited to dumb luck. Below we’ve outlined four essential steps to get more eyes on your brand and command the attention of others in your space.
Don’t Be Another Face in the Crowd
Okay, this might be an obvious tip but it’s so easy to overlook. You can’t take the “safest” route when it comes to putting yourself out there. Creativity and authenticity are two huge components of standing out from the crowd.
For example, consider how storytelling and relaying pain points throughout your site, blog and marketing materials can help you seem more relatable Furthermore, using creative explainer videos on your website represents an eye-popping way to tell your story and score style points with your visitors in the process.
In short, don’t be afraid to be yourself and be unconventional in the process. Your audience will appreciate it in the long-run.
Create Something Awesome
If you look at the biggest names in marketing, they all have one thing in common.
Amazing resources. White papers, ebooks, webinars. You name it.
As such, you need to craft your own killer piece of content that’s going to get more eyes on your business. Edgy, current content that speaks directly to the pain points of your target audience is a surefire way to put your knowledge on display and grow a community of hungry followers.
Build Your Own Community
Speaking of community, building a dedicated following means interacting with the same people again and again in a meaningful way. That’s why Facebook group marketing has exploded in recent years. Considering how just about everyone uses Facebook for extended amounts of time per day, it’s the perfect place to connect with an audience.
Make no mistake: creating a community via the likes of Facebook or your email list takes time and dedication. That said, it’s a great way to show that people are willing to listen to you.
Let Other People Do the Talking
Whether on behalf of your clients, customers or followers, squeeze everything you can out of your positive experiences with others. Acquiring testimonials and feedback is paramount to providing proof that you can walk the walk and talk the talk. Think about it like this: would you rather listen to someone who has a proven track record of success or the total stranger on the block? Exactly.
If you feel like you’ve tried everything to boost your credibility as a marketer, think again. These five awesome but overlooked tips are the building blocks to becoming a guru in your space, regardless of what you might be selling.