SSL stands for Secure Sockets Layers, which is a cryptographic protocol aimed at keeping communication safe over the internet. An SSL certificate refers to a digitally signed file that’s issued for a specific domain name. In simple terms, it is a form of security for websites that are known to handle sensitive information such as customers’ names, addresses, phone numbers and credit card details.
A secure connection is established between the web browser of the customer and the business’s server. Any website that sells goods and services has to get an SSL certificate to ensure customers that all information stays secure and private. Some of the key benefits of having an SSL certificate include:
Encrypted information
The primary purpose of an SSL certificate is to encrypt information so it can only be accessed by the intended parties. Information that’s put on the internet has to pass through several computers before it reaches its final destination. The more the ‘stops’, the greater the risk of a third party accessing it. When a website has an SSL certificate, random characters will be added to the original information, which renders it incomprehensible for everyone unless they have the encryption key. Thus, even if the information falls into the wrong hands, it cannot be understood and used. Customers will see the ‘https’ protocol and know that you have an SSL certificate that protects their information.
Essential for accepting payments
An SSL certificate is a must for an online business in order to meet the requirements of the Payment Card Industry. PCI standards will verify that the SSL certificate has been obtained from a reliable source, provides a private connection on all pages that require customers to enter personal information and has the right encryption strength. Your website will be unable to accept credit card payments if the certificate doesn’t meet these requirements. Hence, an SSL certificate from a reliable source helps you in accepting payments online.
Increase brand power and boost rankings
Companies that provide SSL certificates to websites also give seals and other images to indicate that the website has implemented well-trusted encryption. This provides customers an extra level of assurance that their information will stay safe during its internet travels. Other than that, having an SSL certificate for your website can also boost its rankings in search engine results. Google and other search engines have stated clearly that websites with SSL certificates will be prioritized over others.
Customer trust
All of the elements mentioned above come together to create a strong relationship of trust between a customer and a business. When you provide your visitors with security for all their information and also give them the opportunity to verify said security will automatically boost their confidence in your business. It can help in ensuring a positive buying experience for them and they will also share it with others.
Due to the benefits outlined above, every business should make it a priority to get an SSL certificate for their website immediately.
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