Either you’re just striking out on your own for the first time, or you’re looking to increase business by drawing in new clients. Regardless of the situation, having a professional website will help boost a client’s confidence in your abilities along with bringing new customers to the table. It’s important to market yourself appropriately, and a sleek website is one of the best ways to do it.
Looking Professional
You should already know that looking professional is one of the best ways to secure business. You wouldn’t go to a networking event in jeans and a stained shirt, would you? You certainly wouldn’t meet a new client in sweatpants. The same logic applies to your web design.
The worst-case scenario is that your website just doesn’t look professional. Maybe it’s only HTML with some CSS splashes here and there, or maybe it has a “I made it myself” quality that doesn’t belong on a professional website. A slightly better scenario is that you are using either a free or paid website template. These often look good and offer adequate stability, but they are standard and don’t really make you stand out.
If you want to look professional and be at the top of your field, then you need to have a custom website built specifically for you that embodies your business’s ideals.
Speed and Stability
Clients only care about a few things when it comes to visiting your website. The appearance is certainly important, but they also care about speed and stability. You can have the best looking website in the world, but it doesn’t matter if it keeps crashing or if pages take forever to load.
Templates often solve this issue and offer a standard level of performance, but once again, you’re not standard. You need to have a website that is built to accommodate the fastest speeds and premium stability to keep visitors on your website and convert them into paying customers.
Another benefit of this is that search engines care about speed and loading times. It has recently become a metric that all websites are judged on, especially when it comes to mobile websites. Having good speed increases the likelihood that you will get a top spot when a relevant keyword is searched.
Sales Funnel
Most websites need more than a single website in order to be successful online. You normally need a newsletter, blog, website and lead capture page at the very least. This funnels people to you and your products while also increasing the likelihood that they will buy from you.
For the highest chance of success, you should have every website professionally built and monitored. Having a marketing agency for IT consultants or any other industry will help funnel the right traffic to you while ensuring that every piece works properly together.
Updates and Changes
Most experts agree that you should update your design at least every six months. This might seem like a lot of work, but imagine a physical store that uses the same signage and displays year after year. Potential customers outside the store would wonder if it’s still open, and customers inside the store would feel like the products are stagnant.
The same occurs with websites. A website that stays the same for years feels stagnant. Keep things fresh by routinely updating the design.
Conclusion
Presentation is always important when it comes to business. Having a fresh, professional website is one of the best ways to present yourself to the online world. It puts you in a position to capture as many clients as possible while properly displaying your skills and products.
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