The power of social media is here to stay. In fact, according to data collected by Statista, it is expected that there will be a total of 2.77 billion social media users around the world by 2019. So if you’re a business, how do you best leverage this reach to increase your exposure? Social media can be utilized in a number of ways to connect with your target market and reach people you wouldn’t otherwise have access to. Through increased brand exposure, your brands popularity will hopefully increase, followed by the success of your business. What exactly can you do to achieve this? Let’s take a look at a few quick techniques.
1. Use interactive links
Interactive links are one of the most direct and easy ways to promote your brand’s website and increase overall traffic. And the best part of social media is that you can include these links in many different ways. Include a link to your website’s homepage in your bios across each platform. Make sure your captions always include a link to your homepage or to a specific landing page on your site that relates directly to your post. Manufacturers and retailers should always include a link with the photos of their products so customers can be easily directed to that product’s landing page — it’s an easy and quick way for consumers to get to the purchasing point.
Social media is a community that allows brands to not only communicate with their consumers, but also with other brands that closely relate to them and relay a similar message. Leverage this by partnering with other companies, influencers and events on your social channels. You can create a hashtag campaign that connects your two companies, re-post their content, create joint campaigns or simply ask them to tag you in their posts. You could also sponsor events together and then post this activity regularly on each platform. By partnering up with relevant companies, you’ll instantly be exposed to their followers who can then learn more about your company and hopefully start following you as well — it’s an instant solution to gain popularity.
3. Viral Content
Viral content — a piece of content that has been seen by millions of viewers and has become a topic of conversation among everyday people and media outlets — is one of the best parts of social media. If your brand can create a post, video or any other type of content that gains mass attention through social media, then you have a very good chance of increasing your company’s reach. You’ll be exposed to a massive audience who will know you for your engaging content, and who will be more likely to follow you for the long haul. When creating viral content, be sure to come up with a completely unique idea, and make it something you know a wide variety of people will enjoy.
Social media is a major part of consumers’ lives, as well the success of brands. Due to it’s billions of users, companies have the opportunity to massively increase their exposure, so be sure to take advantage of this by following the best strategies.