I’ve been blogging for years on a dozen platforms. I’ve seen hundreds of bloggers come and go. Business owners start a blog with high hopes and then they give up in just a few months before they see any results.
What have I learned? You need to stop blogging. Only 14% of businesses are outsourcing their marketing and it’s costing them a ton of cash in the long run.
If your goal is to create content to promote your business, it’s easy to get wrapped up in the sea of content out there. You’ll find posts that tell you why should blog, why it’s a great side-gig, can help increase revenue for your business, as well as being a great creative outlet.
Who knows more about your business than you? Who has more knowledge and is capable of creating engaging content for your site other than you? Keep reading to find out who can and why you should let them.
It’s Costing You Time
Why did you start your business? Are you an expert in a field that needs every knowledgeable person it can get its hands on?
So why are you wasting your time with your blog? You need to focus on your business. Being an entrepreneur requires you to wear many hats.
Sure, you built a quick website on WordPress and wrote some content because all of the posts you read online told you why it was so important to start a blog and keep the content coming.
While this is true, it doesn’t mean you have to do it. Freelancers, both part-time and full-time, make up one-third of the workforce. The same can’t be said for your small business or startup.
It’s Costing You Money
Every second you spend working on your website is a second that is being taken away from something you could be doing for your business. Every dollar you think you’re saving by not outsourcing your writing content could equal several dollars in wasted revenue you could be earning for your company.
You need to focus on what really matters, and that’s building your business.
There are millions of freelance writers and dozens of websites where you can post a writing job and let them bid on working for you. At least one of them has basic knowledge of your industry and the researching skills required to write amazing, fresh content on a regular basis so you don’t have to.
Solutions
Don’t go after the cheapest writers. Go after the quality. Listen to proposals and sort through portfolios like you would if you were hiring a new employee. This writer may be working for you as an independent contractor from their home office, but their words will be representing your company.
Another option is finding a virtual assistant. This is someone who can help with your social media marketing. If you insist on writing your own content, a VA can help you save some time by making sure the content gets shared to all of your social outlets.
The optimal solution is to hire a writer and a VA. This way, you can put your content and promotion on auto-pilot and focus on growing your business.
Conclusion
Building a website, creating content, and marketing the content is a part of starting and growing any business in the modern era.
Unless writing and marketing are your personal strengths, this should be one of the first things you outsource as a business owner.
One of the best places to find these independent contractors are the blogs you read on a regular basis. Most bloggers do VA and writing work on the side and if you think they would be a good fit for your business, reach out and find out their rates.
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