Every small business needs a website, but building that site is only the beginning. In order for your website to have the best possible synergy with your wider business, you also need to maintain it and update it frequently. Many small business owners have little experience with websites if they have any at all. Meanwhile, although a small business is just starting out, they can’t always afford the kind of website they want.
The following tip will help any small business owner to improve their small business website.
Simplify Your Navigation
Navigation is an often overlooked and underappreciated aspect of good web design. A site that is easier to navigate will obviously be a lot more pleasant for your users to use. If your website has an unnecessary learning curve, it will discourage new users from sticking around for very long. This will translate into a higher portion of the users who happen upon your site leaving and never returning.
Use Calls to Action
Calls to action are one of the most valuable tools at the disposal of small business owners who want their website to be as effective as possible in drumming up business. As the name implies, calls to action are designed to prompt your visitors to take a particular option
Add Some New Features
From blogs to web apps, new features can breathe new life into a website. Obviously, the kind of features that make sense will depend on the nature of your business. Adding a blog containing articles and news relevant to the industry you are in is a great way of increasing traffic to your website and, therefore, awareness of your business.
For more complex features, you might want to use Java to code web apps. For tutorials and advice regarding Java, take a look at Javabeat.net.
Update Your Images
Updating the images that are displayed on your website can give your entire website a new look and feel. Not only this but it also gives you the opportunity to look for higher quality images to use.
If you are selling products directly through your website, you will want to ensure that you have product photos up that really show them looking their best. If a product isn’t selling well, despite lots of people seeing it, it might be because the images aren’t selling it.
Add Customer Testimonials
Customer testimonials are an excellent way of making your business look good. For readers of your website, the opinions of other people will matter a lot more and have a bigger impact than media that is clearly marketing material.
It is important that you keep your website regularly updated, whether you do this by keeping a blog of relevant articles, or periodically giving the whole website a makeover and redesign, you do not want to become stale. However, updating regularly won’t do you much good if the updates you’re posting aren’t worth it for your customers. Work out what they like and then make sure your website is giving it to them.