Business cards have been around for as long as anyone can remember and even in this digital age, they continue to be handed out. However, if you were to ask most people, they wouldn’t consider this type of exchange to be all that efficient. This is because they are aware that many of the cards ended up being lost or thrown out. After all, they all tend to be of a similar shape, size, and lack any real creativity. So, how can you change this? How can you make sure that the business cards that you hand out will have a real impact? To find out, keep reading…
Understand That It’s Not All about the Looks
People aren’t just visual beings, they also enjoy tactile sensation. When used properly, it can help to deliver a message all on its own. In the case of business cards, it is about how the card feels in people’s hands. For instance, individuals tend to react more positively to cards that are a bit heavier. So, the first thing you need to do is to find a professional printer, like Print on Demand, and ask for the heaviest cardstock that they carry. See, the weight of the card feels more expensive, grander.
You may also want to avoid the grainy feel that many business cards have. Instead, use either glossy or slick material, at least for part of the card. Raised lettering and logos are also a good choice as they feel interesting to the touch.
Create a Contrast
You don’t want people to have to squint at the writing on your card. This can happen, though, if there isn’t enough of contrast between the colour of the card and the writing or text. When choosing the background colour, it is all about the effect that you are trying to create. If you want to come across as sophisticated, elegant, or even mysterious, opt for darker shades like black, grey, or red. For those who want to exude creativity, bright and fun colours are a more appropriate choice. Just make sure that the text is in a colour that contrasts the background hue. This way, everyone will be able to clearly read it and quickly get the relevant information from it.
Keep It Minimal
Now, in terms of text, the last thing that you want to do is to go overboard. After all, the purpose of a business card is to remind people of your name, designation, and to pinpoint them towards a website or phone number. While a few graphics are appreciated, you should avoid trying to cram too much onto the card. Overcrowded cards don’t look professional and too much information can end up confusing people. So, just stick with the basics and you will find that it is a great deal more efficient.
Personalise the Card
How you to choose to do this is entirely up to you. Nonetheless, you should definitely find a way to leave a more personal mark on your card. For example, some people actually leave a short, handwritten note about their meeting with others. While you don’t have to do something quite this extensive, your card should jog the person’s memory about your initial get-together. The card will have more of a lasting impact then.
These are the many ways that you can design and utilise your business card more efficiently and to make better connections.