Building a website for your new start-up company can be nothing short of daunting. A website will help with your branding and marketing, and it projects an image of the company to the public. Not only that, it acts as an informational tool for visitors to the site who want to find such content as your location, hours, product and service offerings, and answers to common questions. When a website is built correctly and with search engine optimization in mind, then it can rank high in Google’s search results and thereby get plenty of attention.
So, what can you do on your end to ensure that your website hits the mark and ends up being successful? A whole lot goes into designing and building an effective website, but here’s a look at five important features that you’ll absolutely want to include.
Make Sure Your Website is Humanized
When visitors arrive at a website, there is nothing more off-putting than having to talk to a robot if you’ve got questions. As Webdesignerhub.com discusses, a business-based website should be seen as a way to connect with your customers and clients and should therefore be humanized.
Now as for how you go about humanizing your website, that takes a number of steps. You can do such things as adding human emotions in the tone, post on a regular basis but don’t go overboard, post unique content, and make sure you give visitors the opportunity to chat with you and hold discussions.
Make Sure the Way Your Website Looks is Reflective of Your Brand
It’s also important that your website is a reflection of your brand in terms of how it looks. This means choosing a color scheme that matches with your logo or branding and carrying it throughout. You are working to create a seamless experience for visitors where they are always clear about where they are and the company’s page they are visiting.
User-Friendliness Should Be Top of the List
Getting visitors to your site that first time is important, and it’s a vital first step, but you want to keep them coming back. If your site isn’t user-friendly, you can bet you won’t be seeing them again. Users want to be able to land on your site, navigate it with ease, and find what they want quickly. If you can provide them with a smooth experience, the odds of them returning are much higher.
Optimize the Site for Mobile Use
Considering how many people have smartphones nowadays, your website absolutely must be optimized for mobile use. What this means is that the site appears and performs as intended both on a computer and on a mobile device. Visitors should see no differences between the two.
Choose a Simple Domain Name
The final tip is a really easy one but one that makes a huge difference. When picking the domain name for your website, make sure it is something easy to type in, and is one that makes sense to your business such as your company’s name.
All of these features will help to ensure that your website is successful.
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