You probably already know that you need to start blogging to boost your business, but it may be challenging to figure out where to begin. Blogging for your business isn’t something you can do halfway.
The time for sales pitchy business blogs has passed, and web users now expect to read something of quality. You won’t find success without first investing the time and effort to craft an engaging, enlightening collection of posts.
Take a moment to read through this brief overview of some of the most important tips for wooing your digital audience, and learn how to create a stellar business blog.
Learn how to write eye-catching headlines
The headlines you choose are far more important than almost every other part of your business blog. Because the title/headline is the usually the very first presentation of your post, you have to find a way to craft an attention grabber.
Your goal is to convince web users to click on and read your post, so you have the opportunity to woo them with your content. Search the web for reliable resources concerning the art of crafting the most powerful eye-catching headlines.
Bring social media into the mix
Your blog posts are not complete without social media sharing buttons. Most bloggers add social media share buttons to the bottom of their posts, but it’s cool to put them right at the top. Check out how this business incorporated social media into their blog design.
Write in small installments
When you craft your blog posts, the look and feel of the actual post matters. Keeping your paragraphs and sentences relatively choppy in appearance will draw the reader’s attention for longer.
Today’s readers are accustomed to a fast-paced lifestyle, and they read with speed in mind. When someone reads a post that is broken up into small pieces of text, the flow feels more engaging and entertaining.
Long, wordy paragraphs will leave readers waiting to get to the point.
Mix up your media
Using several different types of content within your blog post is effective. Mix high quality images and videos within your text for a more well-rounded presentation.
It is also good for your blog’s SEO health to mix up the media. Google’s search algorithm rewards web pages that use more than one source to back up the reliability of their information. Add social media quotes and well-known source links for better rankings in the SERPs (search engine results pages).