As it goes, you might not be living in two parallel universes, but you are definitely living in two different world. One is the real and physical world whereas the other one is the digital world. Imagine for a moment that a reflection of you is alive in the digital world. People recognize you from your social network avatar, a profile, comments, interactions, etc. That’s you in the digital world. But how do companies know that the person commenting, interacting, and using social networks in your name is really you? What if your ID gets hacked?
Introducing Automatic ID Authentication
The digital world needs better ways to identify people. Relying on conventional identification methods has not yielded great results. The number of cyber crimes is only increasing with time. Identity thefts are incredibly common all over the world. Automatic ID authentication is the solution that aims to solve this problem. With more sophisticated technology, better implementation of security software, and a larger pool of data, automated ID authentication solutions achieve near-flawless identification of people. When it comes to customer onboarding experience, automated ID authentication can be a major role player in improving it.
The Identification Issue Is Real
Whether you are a customer or a company that onboards customers, you understand the sensitivity of identification issues. As a customer, you have to realize that a company that you connect to only digitally does not have any way of authenticating your presence. Let’s say a company requires you to present your driver’s license as a proof of your identity before you can avail their services. You have many ways to send this company the proof of your identity. You could scan your driver’s license and send the picture digitally. Here’s where the problem lies. What the company has received is not actually your driver’s license. It is only a picture of that.
So, what if someone has a picture of your driver’s license and they photoshop it to make it look like it is theirs. All they have to do is replace your picture with theirs and change a few numbers on the license. Photoshop makes the job much easier. Next thing you know, someone else is using some service in your name.
As difficult as it may sound, identity theft is more common than you might realize. Just in 2017, criminals or cybercriminals were able to get access to nearly 179 million citizen records. If you take into account the quantity of customer records, the increase in thefts is nearly a whopping 390%. Do you know the number of credit card numbers that unauthorized people accessed only in the previous year? That’s a huge 14.2 million credit cards. And if that’s scary, 2017 saw SSN of 158 million people landing in the hands of unauthorized people.
World Needs a Better Solution
Based on the statistics above, you can already tell that world needs a securer and more robust way to authenticate people’s identities. That’s where automatic and AI-based authentication comes in. This type of authentication introduced more layers of security, puts an end to fake photoshopped documents acting as original and much more. Customers should be happy that companies they do business with will soon be strengthening their security with automatic ID authentication.