There are the two main focuses on the data but which focus can be more beneficial is important. By shifting the focus from how the marketers can use the data for the benefit of the brand to the thought that how brands can use the data to benefit the interests of the consumer would be a great step towards the success of the marketing campaigns and also to gain the trust of the consumers. When the useful data is applied in the marketing efforts just to create a good link of exchange between the consumers and the brands, things then go the right way.
But similarly at the same time, the marketing industry has to regain the consumers trust by following new practices, the brands need to do something additional than generally they talk about in the value exchange headlines. They then need to use the data in a good way that is helpful to them. In the past few years, mobile targeting has made a prominent space of it in the industry and now the brands are more confident and strong than they were ever before for the use of mobile targeting in a better and efficient way.
These enhanced capabilities of the brands have now let them involve in the efforts regarding the corporate social responsibility more than they have ever participated before. Most of the brands are now in a process to build their reputation among the respectful players of the community which uses their resources for the well being of others and now for their own selves.
Today, the brands have got high level of opportunities to get more involved social media followers with the efforts related to CSR with the help of mobile targeting for not just to make the advertising for the sake of customers but also to be a partner of the consumers when they need the support of the companies the most.
These customers can be found on multiple networks like Facebook and Instagram. So CSR integration with Instagram pages on mobile are essential. Through this way any brand can provide higher-level customer support to followers on Instagram. Between, big brands are very famous to buy more Instagram followers. This is how the brands and the companies can create their good reputation by showing their good and positive intentions to the consumers, and by creating the chances of value exchange between the brands and the consumers.
Mobile targeting data can be used for many things if used for the sake of good. It is useful for the companies when they think to take positive initiatives like of corporate messaging and CSR. In the time of true needs and disasters, companies can help their consumers in the best possible ways.
When a company uses the mobile targeting data for good, in the scenarios like hurricane and storms, the battery brand can use the weather data to reach the mobile users of that specific area to notify them of the upcoming storm.
The company can also use the mobile targeting data to know the exact location of the effected users of the storm and this is how their pickup locations can be ascertained or relief shelters could be provided to them. Batteries could also be donated to the affected persons for free.