Whether you are a new architect or an established developer, the property development market can be a challenging one to create (and maintain) a name for yourself in. To do it, you always have to be looking for fresh and innovative ways to make your projects stand out. There is no better way to do this than by keeping your eye on technological advancements that can take your designs to the next level.
Not all technology is relevant to property development, particularly those that are too trend-based, but there are some that are going to stand the test of time. And you need to take these into consideration.
From the most sustainable materials to install, to brilliant ways to create a cohesive brand experience, here are three examples of technologies to include in your property development plan.
1. LED Lights
Sustainability is at the forefront of most consumers’ minds, and it isn’t a trend that is going to be dying down anytime soon. While creating your property development plan, you want to make sure that you are including technologies and processes to make your site as sustainable and environmentally friendly as possible.
One of the easiest ways to do this is to re-evaluate the lighting solutions you are using. By opting to fit out your property development with custom LED lights and screens, you are going to be on the receiving end of a myriad of benefits. Not only does switching to LED bulbs reduce your energy consumption by 70-90 percent, but they also last significantly longer than regular bulbs. Signage and wayfinding systems depend on LED lights to ensure messages can be read clearly. In fact, you are likely going to have to wait almost two decades before you start to see them flicker.
Due to the many styles of LED lights that are available, you are guaranteed to find ones that fit all of your property’s needs. LED downlights can be installed into homes for maximum design flexibility, while LED flood lights can be used in exterior areas to ensure that all parts remain lit. To highlight your beautiful landscaping, install LED spike lights, and for other areas that deserve all the focus, fit LED spotlights.
2. Digital Signage
Digital signage is making waves in many industries because of the variety of ways it can be utilized. Digital signage is entirely customizable, can significantly increase awareness about your business, and enables you to communicate directly with your target audience. What’s more, it is very cost-effective.
While all businesses can benefit from including digital signage in their store or building, for a property developer or architect, it is essential. After all, you want to ensure you are curating an exceptional experience for those who visit your development from the moment they arrive. Digital signage should be considered both an innovative marketing strategy, as well as a way to generate organic consumer experiences.
To generate the best solution for your property, speak with the top digital signage companies in Dubai who will assist you in translating your vision for the development into high-quality digital signage.
3. Media Installations and Placemaking
If you really want to make your property development stand out, then you need to start considering including media installations into your plan. Never underestimate the power that an exceptional and exquisite media installation can have to encourage interest in your development. The right media installation can provide a significant boost in marketing for your business.
By opting for technological media installations in your lobbies or the grounds, you are helping to create an experience that is perfect for photographs and social media posts — thus dramatically extending the potential reach of your development to a broader audience. And yet, it can also act like a reference point for users to help them understand the environment and navigate it aiding signage and wayfinding.
However you can, you should be finding ways to incorporate tech-inspired media installations into your development to entice your target occupants, generate enthusiasm for your project, and strengthen brand awareness.
What technologies are you using in your property developments, or which ones do you like to see? How do you think architects and developers should be utilizing innovative technologies to make their properties more sustainable, more inviting, and more pleasurable? Let us know your thoughts in the comments below!