When it comes to trade shows or other industry events, nothing compares to or competes with face-to-face interaction.
Trade shows provide unique opportunities to engage with prospective customers because they are scouting for products or servicesthat they are already interested in. Statistics prove that upwards of 90% of trade show attendees have the authority to purchase and mean to. If your business can capture their attention and sell them on your brand, you’re well on your way to generating a lead if not an outright sale.
Whether you are marketing a new product or service, the right tradeshow booth and in-personengagement can help you close the deal quickly and also gives you a chance to meet with other exhibitors and better understand your competition.
Meeting with Other Exhibitors
Once you set up your booth, it pays to walk around and meet some of the other trade show exhibitors. Learning what your rivals are offering, and how they’re presenting their brand can give you keen insight on your own marketing initiatives. But even brands that are not in the same field as yours can put on a good show and provide you with inspiration for how to improve your own presentation tactics.
Striking up the right relationship with fellow exhibitors also allows you to refer customers to them, while theydo the same for you. Developing good business relationships are a great secondary advantage of attending industry events, and these business relationships might last longer than the individual customer leads you generate.
An Opportunity to Create Buzz with Swag
Promotional items, also known as swag, will impact the way customers view your presence at any industry event. Giving away a free pen bearing your logo simply doesn’t work anymore. If you really want to market your brand successfully, you’ll need to think creatively.
High-performing industry giveaway items not only put a smile on attendees’ faces, but they also communicate your company’s brand, capabilities, and messaging.
Invest in Brand Staff to Stand out From the Crowd
If you want to make a splash at your next industry event, you need to make sure that you turn on the charm. Some companies are blessed with charismatic, persuasive employees that truly understand the brand and can generate attention and engagement. Unfortunately, that isn’t true of every company. If you’re in need of such brand ambassadors, consider hiring an experiential marketing company such as Reveal Marketing Group to promote on your behalf.
Their brand staff bring a fresh approach to event management and they understand how well-executed event marketing initiativesbefore, during, and after an event are key to any successful organization. The right experiential marketing company will understand that branded experiences not only increase social reach, but also help you build better networks and generate better leads and foster customer loyalty.
Credible brand ambassadors are able to give your brand a boost on social media, spread engaging and positive messages, as well as influence consumer sales.
Brand staff and ambassadors are able to provide customer service and act as spokespeople for your company — so make sure you take advantage by partnering with the right experiential marketing team.
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