The Many Benefits Offered by a Small Business Website

One of the most significant factors shaping modern life is the internet. While this is true, a large number of small businesses don’t yet have a website.

It’s pretty shocking to believe that only about 46 percent of all small businesses have taken the time or made the investment in a website. That statistic is even more incredible when it’s estimated that people spend six hours, or more, on the internet each day.

For small business owners who haven’t yet made this investment, learn all the benefits offered by a website here.

Improve Business Credibility

One of the first things to understand about building a website is that it’s not easy. As a result, seeking professional services, such as Appiloque, makes sense for many business owners.

While this is true, regardless of if a person takes a DIY approach or opts for professional assistance, it can help build their business’s credibility.

Keep in mind though, just having a website isn’t enough. It also needs refinement.

The URL is where customers, associates, and employees go to find the business online. It needs to clearly indicate what the business is, without confusing words or statements. In addition to the online address, the site needs a Home page that clearly outlines the value proposition, an About Us page telling visitors all about the business, and a Contact Us page.

With all this information, a business is legitimized, helping to improve credibility. It provides the business with an identity and is virtual proof it actually exists.

Many businesses believe having a company page on Facebook is enough. However, 84 percent of consumers think a website is more credible than a business’s presence on social media.

Build the Business

Broadband technology first became popular in 2004. At this point, the main use of websites was information and marketing.

Websites served as virtual brochures and business created these to try and stay ahead of their competition. However, there wasn’t much purpose or thought behind the content posted.

With the growth of the Internet, the impact of social media, and the widespread popularity of mobile devices, websites now serve as crucial tools for building a small business. They provide a platform for sharing the business’s story.

This is extremely beneficial as modern customers patronize brands that align with their own values. With a website, businesses have the opportunity to share their story and let their audience know why the business started, to begin with.

Efficiently Promote the Business

If a business is still using traditional marketing forms, they are wasting valuable money, time, and resources. More traditional methods include flyers, print ads, press releases, and the distribution of materials at the point-of-purchase.

While these methods still work, they cost more money and don’t cover as much ground. It’s also an unsustainable option, as print ads, posters, flyers, and other items typically wind up in the trash can.

Online marketing is typically more efficient and faster, not to mention more affordable. As a result, it’s an effective way to promote a business without spending as much money.

Creating the Perfect Website

Creating a small business website provides a wide array of benefits. Keep the information here in mind to see how it can improve any business, regardless of niche, industry, or size. Also, always seek out the services of the pros if help is needed to ensure the desired results are achieved.