The Top 5 Unique Ways to Market Your Business

You have to think out of the box if you want people to notice your business. Today, you are living in a world where you have to be as good digitally as you are in the physical world. Your marketing has to be a perfect combination of advertising your business on the internet as well as on the ground. However, you can’t just stick to the old and boring ways of marketing because people don’t even take notice of them anymore. You have to be creative and innovative with how you market your products and services. Let’s take a look at five unique ways to market your business that will definitely compel people to notice you.

The Five Unique and Compelling Ways to Market Your Business

Try Unconventional Business Cards

If you are a startup, you can make use of the business cards. Getting some business cards printed is one of the most affordable ways of marketing a business. However, the old and traditional businesses cards don’t even get noticed anymore. The good news is that today’s technology allows companies to create business cards in many different shapes and materials. You can also have more information on the faces of these cards than just your name, contact details, and company logo. Take the example of magnetic business cards. They don’t get ripped, are as thin as any paper card, and can stick to any metal surface.

Your business card options are unlimited if you are working with the right company that understands the new trends. If you are getting your business cards printed so people can see your contact details on them, you are doing it wrong. Your business cards should be able to make an impression. They should reflect your business vision and values.

Create Convincing Information on the Website

If you are working with the right people, you can have your website content optimized the way you want. It is thing of the past to use your website content as a means to provide information to your customer about your products and services. Today, you can optimize your website content to compel customers to do business with you. You can create a lot of social signals on your website that will convince the customer to buy your products and services. For example, you can show your customer count, number of countries you serve, etc. on your website. Using the right software tools and plugins, you can show this information in real time.

Showing the industry awards, accolades, ratings, reviews, etc. you have received is also a way to create a positive image of your business in the minds of your customers. However, to make the content of your website compelling, you will have to get in touch with the right SEO consulting company.

Offer Lead Magnets on the Website

Many businesses are using this particular strategy these days to attract more customers to their websites. What you have to do is to create a lead magnet right on your website. The lead magnet is something of value that compels your website visitors to provide their contact details on your website. The best example of a lead magnet is an ebook. A lot of companies are using ebooks on their websites to not only get the attention of their customers, but also educate them about certain topics. For example, a website that sells cooking items, crockery, etc. might offer an ebook about various recipes.

Within that ebook, the company will find a way to promote its business as well. However, there is a catch to this type of marketing. You will ask your customers to provide you with their contact details before they are able to download the ebook. In a similar way, you can create many other types of lead magnets.

Do Guest Blogging

Guest blogging is another amazing way of marketing your business and increasing its visibility on the internet. Guest blogging is when you are willing to write for other blogs. This is a give and take transaction where you offer a valuable piece of writing to the blog and get a backlink to your website in return. However, it is not easy to find space on the blog of another author. They will only be willing to host your content when it is of high quality. You have to research the content and offer some value through it. Secondly, you have to pick a blog that talks about your industry and can send potential traffic to your website. If you are a company that sells electronic items, you would not want to appear on a blog about vegetables and their benefits.

Be Instantly Available

You have to know how technology is changing the expectations of customers from their companies. Calling the company on the phone or sending an email is not the only way for customers to get in touch with the company anymore. One of the most favorite ways for customers to contact the company is through the instant messaging applications like Messenger, WhatsApp, IMO, etc. Companies that have understood this trend are now available on these instant messaging applications to help their customers. While helping their customers, they can also cross sell and up-sell. You too should take advantage of this option to market your business

This is the most personalized way of getting in touch with the customers. Thus, marketing on instant messaging applications proves to be a very effective way of convincing your customers about your product and services.

Bottom Line

You must realize that these are only some of the many unique ways of marketing your business. When you have a startup, you have to find innovative ways to market it. You cannot be laid back about business marketing and expect great results in return. Use these methods to your advantage and explore more ways to market your business in such a way that your customers can’t help but notice you.