Shopping on Amazon has become a pretty important part of the lives of tens of millions of people. The online retailer is one of the most trusted brands in the United States and the company’s Prime membership is accessible to more than 100 million people across the globe, allowing them to benefit from free shipping and more exclusive perks. It is very easy to get excited about the ecommerce giant’s free shipping and low prices on thousands of products, but these are not the only reasons why Amazon rocks and has jumped to the top.
Let’s take a look at some of the ways that Amazon has leveraged itself better than others in the ecommerce world:
Amazon gets personal
As consumers, more than one-third of the people prefer to have a personalized shopping experience. This personalization can also provide a boost to the conversions of various retailers on Amazon. Amazon does personalization really well. Not only do they recommend good products to consumers according to their tastes and preferences, but they also send personalized emails. The personalization tactics that the company uses increase the likelihood of customers’ purchasing the recommended products.
Amazon has made checkout easy
Buying a product on Amazon is incredibly simple. If you are already logged into your account, you can use 1-click ordering and your transaction will be done in two to three clicks. This speed is a huge advantage for Amazon because complex and slow shopping carts are known to kill conversions. Furthermore, whenever you log onto Amazon, your cart will already have the items you added last time. This ability to resume where you left off is a major advantage. Another encouragement to complete your purchase are the notifications you receive regarding any price changes at the time of checkout.
Upselling and cross-selling
Ecommerce websites get a huge boost through upselling and cross-selling. Amazon accomplishes this rather well. You will be able to see what other items were bought by people who looked at the same products, thereby encouraging shoppers to buy these expensive products. Moreover, Amazon provides bundles of different products and offers some savings, which makes it an incentive to buy.
Convenient navigation, search and filtering
The two most important aspects of ecommerce optimization are search and navigation and Amazon excels here as well. Considering the huge amount of products available for sale, people do not feel overwhelmed and this is due to the filtering option. It also does a wonderful job of showcasing all popular items to ensure that you can find the right product for fulfilling your needs. Other than that, Amazon has also made it simple and easy for its visitors to find information about the returns, shipping and other aspects of their shopping experience. If visitors still have an issue, they can use the Amazon customer service number to get the assistance they need. It has also made an effort to provide an enjoyable cross-platform experience to ensure shopping online is easy for everyone.
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