Marketing Your Aesthetics, Personally and Professionally

There are a lot of strange intersections between marketing and other aspects of your life. One unique connection that gets a lot of attention is the marketing of aesthetics, both personally and professionally. People will always say that they prefer function over form, but this is not necessarily a realistic approach, particularly when it comes to marketing a product.

People expect good products to look good as well, and when a product is a person, that puts another wrinkle in the equation.

Consider several of the different ways that marketing appearances can make a difference in business decisions. The presence of confident behavior can be the difference between finalizing a sale and not being able to finish a deal. Physical attributes themselves play a huge role in marketing, even if the aesthetics of a person or product itself has nothing to do with what the product does.

The presentation of a product in addition to its appearance also makes a big difference whether people are going to buy it or not. And, the curb appeal of a location of a sale also is involved in the psychology of marketing. Salespeople, marketers, and business managers make decisions every day about how the looks of something affect the sale of that thing.

Confident Behavior

How often do you think about what confident behavior looks like? Behavior in itself is not a thing, so much as it is action. But, the way an action appears makes a big difference in how it’s interpreted. Because of this, if you want to market yourself as having a good appearance, you have to really push for giving yourself a confident look, and you do that by behaving confidently. It’s all related, and it’s very psychologically oriented, particularly as associated with marketing.

Physical Attributes

Physical attributes make a huge difference in marketing. People will undergo surgery to make themselves look better so that they create better marketing opportunities were themselves. Think of someone beautiful selling a product versus someone who is just average-looking. Immediately, you can tell the difference in intent with the marketing plan, because aesthetics play such an essential part in getting people’s attention initially.

Presentation of Product

Along with the physical attributes of a person that is selling a product, there is also presentation itself. Think of why restaurants present food in a certain way at a fancy place. It won’t taste any different. The food does not cost any more. But the price that you pay to be at that restaurant is directly correlated to how well they present that meal to you. Your enjoyment goes up, even if the food is the same as if it were shown differently.

Curb Appeal of Physical Locations

A final marketing technique to think about when it comes to connecting appearances and product sales is curb appeal. Curb appeal is about making sure that people recognize that you pay attention to details outside of your place of business as well as inside. You want people to feel welcomed and invited into your space, and they will pay more for that feeling.