For big manufacturing companies, launching their unique and innovative products should always be a big event. Product launches are an effective way to generate buzz and educate the market about the relevance or usefulness of their product offerings.
Product launches, especially in Dubai and other highly developed urban locations, are frequent events. Therefore, the event scene is quite competitive. Due to this fact, it is crucial for competitive manufacturing companies to work with professionals known for pulling off the best corporate events in the area that will ensure their event not only stands out but is also memorable for the attendees.
There are many approaches a company can take for a product launch event, but for any approach, one of the most critical variables is entertainment.
Why is Event Entertainment Important?
Various psychological studies reveal that humans are hardwired to look for amusement since it is an easy way to escape. But, at the same time, entertainment is engaging, which is why it makes for a reliable marketing tactic.
Furthermore, entertainment is a creative way to educate the marketplace. With it, you can combine information delivery and fun experiences for your target customers.
The Best Event Entertainment Trends to Consider for a Product Launch
If your company is looking for great entertainment to feature in a product launch event, here are seven to consider:
1. Raffle draw
Who wouldn’t want the chance to win gifts and the products being launched simply for attending the event? A raffle draw is a passive kind of entertainment that can generate interest and excitement in the audience and gratify the winner/s. There’s really nothing to hosting a raffle, but it can build up the thrill and add to the fun of the event.
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2. Concert
Getting famous music artists to grace and perform at an event is always a great way to draw in the crowds and increase awareness about the products being launched.
Typically, music artists can speak about and endorse the products to the audience, which is another solid marketing strategy not only to increase sales but also boost awareness through social media promotion.
3. Photo Booths
With the popularity of image and video-sharing platforms among young people, it’s an advantage to have photo booths set up during your event.
Make sure that the booths showcase the product and hashtag details, so every photo taken can efficiently serve as an “I was there” post for event-goers. Plus, the booths will post the pictures on the company’s social media accounts in real time.
4. VR Games
It doesn’t matter if the event-goers are millennials or baby boomers. Everybody will get a kick out of virtual reality games that have been explicitly designed to show how products can be used, and give people the chance to experience the product/s, even without buying them.
5. Carnival game booths
Penguin bowling, shooting games, pop the balloons, ring toss, and other carnival game booths are perfect for launch events.
Prizes can include the company merch and the featured products for the event. These games will give everybody something to enjoy and engage with, as well as a chance to socialize with other people gracing the occasion.
6. Inflatable playgrounds
These are often ideal for products that are geared toward families. There’s nothing more wholesome fun than just playing in bouncy castles and other inflatable play equipment. In fact, most young people can spend hours just bouncing around on inflatables.
Also, if you want to imprint the brand and the products in the mind of event-goers, you can have the inflatables decorated with decals of the brand, or you can even have inflatables made to look like your products.
7. Demo exhibits
Set up booths where the products are kept on display as some experts demonstrate how they are to be used, as well as provide other valuable information about the company and its latest offerings. This presents a fantastic opportunity to answer queries, gain audience participation, connect with event-goers on a more personal level, and develop a community of supporters.
Managing the Entertainment in an Event
These entertainment trends serve to create a large variety of events within an event so they can target a diverse group of people in attendance.
The only problem with presenting a suite of entertainment offerings at the launch is that the launch can feel too busy. This is why you should enlist the services of expert events organizers who can ensure the seamless orchestration of activities for your product launch so you achieve the core objectives of the affair.
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