When a business, brand or blog is able to gain huge rankings out of nowhere, it definitely comes as a surprise. SEO changes are always taking place, both on the page and off it, but there is one tactic that can have a major impact on your rankings and that is blogger outreach. This refers to recruiting influencers through different means. With blogger outreach services, every business can gather a loyal blogger following. You will be able to attract a higher quality of influencers when you have a solid blogger outreach strategy and this can happen when you hire the right blogger outreach service.
Listed below are some services that can help you do exactly that:
Is the service part of your niche?
Relevancy is one of the most crucial factors in any blogger outreach campaign. You need to partner with bloggers who are part of your niche because they have an audience that’s already interested in your products and services.
Does it align with your goals?
When it comes to blogger outreach, your priority should be to select a service that aligns with your goals. For instance, if your focus is content marketing on Instagram, the influencer should be willing to link their blog with your Instagram account.
Go over reviews
Not every platform is equal and you have the opportunity to take advantage of other’s mistakes. Go through the online reviews about a blogger outreach service to ensure you don’t opt for one that has a subpar reputation.
Ease of use
It is a given that when you are on the lookout for blogger outreach services, you want access to a platform that can be used easily. If the platform is difficult, you will not just waste your time but your money as well. Therefore, search for platforms that can offer you the option of searching for influencers easily based on a number of categories.
What exactly do they offer?
It can be tricky to get an idea of exactly what a blogger outreach service can do. There are numerous platforms that are full of solutions, but don’t provide a lot of on-page support. If you don’t have the time to attend a long call with a marketing rep, it is best to look elsewhere. You can visit their website for more details and see if they are worth considering.
Is there an engagement metric?
A vital metric that you should check when selecting a blogger outreach service is engagement. You should be on the lookout for platforms that provide a list of metrics, which are used for measuring the social engagement of the posts made by the blogger. The key here is to find influencers who have high engagement as this can help in driving more people to your products and services.
Apart from these tips, you should also consider the costs as not every business has seemingly unlimited funds. Consider the overall cost of the blogger outreach service before committing.
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