89% of marketers admit that corporate events are important to the success of a business.
However, the success of any such event relies heavily on the number of attendees.
To attract good numbers, you must put some work into planning and engage your creativity gear.
While this sounds easy enough, keep in mind that your audience will likely have been to some over-the-top events and might compare yours to those.
How do you make your event stand out?
Here are some creative corporate event ideas to help you organize a memorable event.
1. Animal Guests
These are likely to be a hit irrespective of the crowd you are expecting at your event. In as far as event entertainment ideas go, you can’t beat bringing animals to your function.
These can be large mammals, reptiles or birds.
Animals are the ultimate crowd-pleaser. Think of it this way, if your attendees have never touched a snake or a lion, this experience will be ingrained in their memories forever.
Along with this experience will be your brand.
To get this to come together, research on several zoos in your area that can send you one or two animals along with a handler.
2. Add Some Mystery
This is another entertainment idea that can really wow your guests.
Some mystery and magic is bound to get everyone excited, on edge and makes for a quite a memorable event.
Imagine entertaining your guests with mind-reading and some intricate magic tricks to boot. This can be up on stage, or you can have the magician mingle with the crowds and intrigue them in smaller groups.
Either way, this will be an event your guests will not forget anytime soon.
Does this sound like something your crowd will love? Find out more here on how to find and book the best entertainer for your event.
3. Shorten the Speeches
If one thing can be blamed for people’s growing lethargy with corporate events, it is the long speeches.
A rule of thumb would be to keep all speeches and presentations 5 minutes or shorter.
You can also make your sessions more interactive by adding an element of playfulness. Consider getting tossable microphones that can be thrown around to get to a speaker.
You can also get foam fingers to clap and noisemakers for guests that answer questions correctly.
The more your formal sessions remain interactive and fun the more engaged your audience will be.
4. Creative Corporate Event Ideas: Swag
Besides hitting the numbers on the day of your event, you also want your brand to be etched in the mind of the attendees.
One way to achieve this is to use corporate merchandise. However, take caution. If you pick the wrong items, these will be tossed away before serving their purpose, making them a waste of your marketing budget.
Therefore, you need to put some thought into what to pick as giveaways. The best items to give are those that are functional in everyday use. Things such as flash disks, hard disks, water bottles are good ideas.
You can also take commonly handed out merchandise but take it a notch higher.
Something like a water bottle is quite common.
However, gifting a collapsible water bottle that can fit into one’s pocket turns an ordinary item into a coveted one.
Other items like branded socks might be worn more often because they are concealed, as opposed to a shirt with a logo on the breast pocket.
5. Caricatures, Painting, and Photo Booths
These are affordable ways to make events memorable. They also do not take up much space which is an added advantage.
At the end of it, attendees take home a personalized gift that will serve as a long-term reminder of their experience with your brand.
However, as fun as these are, they are only suitable for smaller numbers as it takes time to do a good caricature or portrait. However, if your budget allows, you can hire multiple artists to paint the guests.
A faster option is to have a photo booth. This can be customizable to align with the theme of the event.
Whichever option you go with, attendees will go home with something they love looking at –their faces.
6. Go on the Road
You can have a mobile event as well.
When it comes to pomp and color, nothing beats a good roadshow. Here, you will need to hire trucks or buses and deck out your company cars in your brand colors.
Communicate your stopover dates and venues to your audience so that they can be expecting you.
You can have brand activations and product launches as well as meet-your-customer booths at different locations.
If you hire a DJ and organize for a few bitings and refreshing drinks, you have yourself an event that will be on peoples lips for months to come.
7. Throw a Carnival
A carnival brings people, fun, food, and drinks together.
If your event is for adults and kids alike, this should be a top consideration. As life gets busier and busier, having such unadulterated fun is becoming a rarity.
Your audience will appreciate a day out to play as they interact with your business and learn more about your products.
For this, get some snacks and drinks. If it’s an outdoor event, you could bring food trucks to the venue.
Another great idea is to have a DIY food service. To do this, set various food stations, and have different well-labeled condiments to make sandwiches, burgers, and so on.
You can also have a drink station where guests can pick what goes into their drinks. Have a good selection of fruits, vegetables, yogurts, and toppings that can be blended for guests to enjoy.
Corporate Does Not Mean Boring
The days when corporate events were long and boring events are long gone. These creative corporate event ideas could give you an edge over your competition and enhance your brand image.
Want to improve your bottom line? Keep reading our blog for innovative ideas that can make a difference.
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