Among the many different types of websites, e.g. blogs, social networking websites, video hosting websites etc. are the most important e-commerce websites. These are the places where all the business is done on the internet. They have been so successful in the recent past that more and more people have switched to purchasing things online rather than going to stores and ordering them. The handheld devices such as smartphones and tablets have given people even more freedom to shop online on the go. This sudden growth in population on e-commerce websites coming from smartphones, tablets, laptops and personal computers require e-commerce website owners to be on their toes all the time.
Not having a website for your business today is the biggest mistake. Having one and not marketing it properly on the internet is the second biggest mistake. E-commerce websites need traffic just like other websites but the additional effort goes into converting this traffic into customers, which is not the case on other websites. Pulling the traffic on your e-commerce website and converting it into profit will require you to have a flawless ecommerce SEO plan and the best ecommerce website design. Following are the best ecommerce SEO practices to make your e-commerce website successful and productive.
Keyword Research And Analysis
The backbone of ecommerce SEO is keyword research. Keywords need to be researched and analyzed for their effectiveness for your business before they are inserted into the content of your website. First, you will need to find the keywords that are most relevant to your business and most commonly used by visitors. After that, you will need to find keywords that are rare but play a good role in converting visitors into customers. Thirdly, you will need to separate the most potential keywords from the least potential ones so you use only the best ones on your website.
One important idea to understand here is to see the local trend in keywords i.e. what the local people are searching for on the internet. If a keyword is hugely popular globally but has no coverage where your business is located, it might not be the best keyword to insert in your website content. In short, make your website content rich in only the most relevant, productive and potential keywords.
Categorizing The Products On Your Website
How the products are placed and arranged on your website matters a lot in getting you a higher ranking on search engines results. If you have thousands of products on your website, you can’t afford to write content for each and every product. The best method to tackle this situation is to make a parent category and focus on writing its content using the best keywords. The subcategories should be easily searchable and breadcrumbs should be used in order to make it convenient for the online shoppers and customers to go back to the previous product pages.
Work On Products And Product Pages
The products you are selling on your website need to be highlighted in a proper way. Make sure that product name on the page is also included in the title of its web page. Add meta-descriptions with your products but make sure that you are summarizing the product in fewer sentences using the best possible words. The description you give with your product will also appear as is when a user searches for the product on Google. Add images with your products as they have recently become the most favorite of all major search engines when producing your product’s add in their results.
You can also create videos of your products to make it easy for customers to understand them and know more about them. Videos are great ways to show the sizes and dimensions of the products to customers. Furthermore, you can have these videos uploaded to YouTube, Facebook. Google Plus etc. and visitors comment on them.
Take Reviews From Customers
If you have products from various manufacturers showcased on your website, the product description is likely to be similar to the content of the same product on other websites. However, adding user comments and reviews can boost your product page. Let the customers talk about your product and urge them to comment. Latest e-commerce websites urge their customers to leave comments and reviews and award them for doing so. Bad reviews can be greatly helpful for your website too. The reviews from customers must look real and the more reviews and ratings there are from visitors the more reliable your product pages will become for other customers.
Duplicate Content Is Your Enemy
Duplicate content is the enemy of your e-commerce website. Search engines don’t like duplicate content since this can also be an attempt to use the same keyword unnecessarily to get to the top of SEO results. The right e-commerce web design company will find ways to avoid and delete the duplicate content on your website.
Create Links For Your Products
The links to the products on your website should be spread on the internet. These links can be best shared through social networking websites. You can upload your product videos on Youtube and have the link pasted there too. Let the customers share your product’s video and the link will be automatically shared. It’s best that you personalize the links to your products and services as well.
Don’t Forget The Blog
A blog can be the best companion of your e-commerce website. It not only lets you discuss your products, post information about them, share press releases and news related to your products and services but also allow you to provide customer support to your customers. A blog can be a great place to take customers’ inquiries and answer them through the posts. The answers to certain questions on your product can then be shared on social networking websites so more people with the same question can view the answer.
Optimizing The Images And Videos
Adding videos or images of the products is the first step, optimizing them is the most important one. You must make sure that the captions, alt text and the descriptions of your videos contain the right keywords and sentences that are most relevant to your product. These captions should also be helpful for your readers to get an idea of the product. Use A/B testing methods to make sure that only the best product images are uploaded on your website. Sometimes a great product can get rejected by online visitors only for having a poor photo i.e. the photo is too small or pixelated.
Dealing With Out Of Stock Items
Of course, some items will run out of stock but it doesn’t mean you should go straight ahead and replace those pages with other products. Keep those pages up and just inform your visitors that the product is out of stock. Better yet, you can provide suggestions and alternate options to the visitors so the page still remains helpful for them. If a product is not available in black, you can offer it in white or navy blue.
With these tips in mind and consistency in what you do, you can make your e-commerce website a success in no time. However, using the services of best ecommerce website design companies is of utmost importance here since the ecommerce SEO is completely different from the SEO of other websites.
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