It is only after starting a business that you start understanding how much little things matter. Things that seem small are big and require you to spend huge amounts of money to do them. You have to work on every aspect of your business that could contribute to your good or bad reputation. The biggest area that any business in the world has to work on is customer relationship. How you manage your customer relations matters are lot to make your business successful. Bad customer management had destroyed many companies in the past despite their huge sizes.
As customer data continues to grow over time, it becomes nearly impossible to keep that data in mind and make something profitable out of what you remember. That is why there is a tool called CRM that’s used for customer relationships. CRM stands for customer relationship management and from the name it shows clearly that it is a software that is designed to fully manage your customer relationships. One of the most popular CRMs out there in the world today is Salesforce. There is a lot of stuff that makes Salesforce not only a great CRM but a unique one too.
What’s Salesforce CRM?
The mere basic idea of Salesforce sets it apart from any other CRM out there. This is a cloud CRM where all the customer data that you need to manage goes into cloud. From cloud it means in the online world and powerful servers rather than the computers on your premises. Salesforce has many different modules to allow a company to manage its customer relationships in all possible ways. With very basic Salesforce training, you can have your employees start using this CRM unlike other CRMs where a lot of training is required for quite a few days.
What Makes Salesforce Better Than All Other CRMs?
The primary reason has been given above – it is a CRM in the cloud. Just this basic truth about it holds many benefits for businesses. First, this particular CRM is for business of any size. It does not matter whether you have just started a business or have been running one for decades. This CRM is there for all businesses. Furthermore, it does not even hold you behind based on the industry your business runs for. Whether you are manufacturing, providing healthcare services or repairing computers, Salesforce can do the job for you.
Now, since the CRM is in the cloud you don’t have to go through any installation process. With other CRMs you will have to have the CRM installed on your computers. Afterwards, it becomes a huge issue for the professionals to get your old data on this CRM. There are huge compatibility issues. You will be asked to upgrade the computers to run the CRM and this will add to the cost of your running business. The more time the professionals have to spend in making your hardware compatible with their software the more they will charge you for their services.
When it comes to developing your in-house CRM, you are looking at huge costs. Furthermore, the permanent maintenance cycle can break your back. You have to keep coming with new patches and upgrades on the software. In addition to that, you will see your IT department spending more time on improving your CRM than doing other important stuff that it is supposed to do. You will also have to maintain the servers that will be running your CRM. On the other hand, Salesforce requires none of the things mentioned above because the company is taking care of it all for you.
You have to access Salesforce online using your internet connection. Now, this CRM is resting on the servers of Salesforce. They are safe and protected by the company in the most well-maintained and secure datacenters. All the software updates are performed by the company and all you have to do is keep recording your customer’s data and using it to your advantage. Not to mention how professionally this software has been developed where you have the access to everything that matters in improving your customer relationships. With an internet connection you can access your CRM from any part of the world at any given moment.
Is Salesforce Just A CRM?
The thing about Salesforce is that it is not just a CRM like other CRMs. It goes many steps ahead to become a complete solution for any small, middle or large sized business. For example, they have many different modules of the software that can be used by businesses to grow and expand. Data.com is one of the modules of this software that allows companies to work with the data they are accumulating with time. If you want to make the most of this data, increase your sales and know about your customers in detail, this is the module you need.
There is also Desk.com that has been designed with customers’ needs in mind. This particular module allows you to stay on top of all your customer inquiries and concerns. With this module you are never late in responding to your customers and not a single email from single customer goes unnoticed. With customer insights you can provide personalized assistance to customers and design your products exactly how customers want them. There is also a portal designed for customers where they can help themselves and the customer load on your call center is reduced.
Marketing, app cloud and appexchange modules are also part of Salesforce. Appexchange is where you can get applications to increase the functionality of your CRM. This is a marketplace designed specifically for businesses to find applications that can help them reduce the time they spend on mundane tasks, increase productivity by making tasks easier and much more. The online community is also there to help you with your concerns. While the business world is fast accepting Salesforce, which is clear from the latest statistics, you can still go ahead and take the free trial to know if this is the solution for you.
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