4 Simple Ways to Maintain Customer Service for Small Businesses

As a small business owner, it is important to realize that your customer service could make or break your company in the coming years. With a solid customer service plan in place and a few tools at your disposal, you will be able to turn first-time customers into lifelong fans of your business.

Social Media

Your social media presence is going to be vital to your business’s success, and you need to make sure that you create accounts on all of the largest social media platforms. Once you have established those accounts, they must regularly be updated with eye-catching content that keeps your audience engaged. You also need to keep a close eye on public posts and private messages so that you can quickly respond to questions, concerns, and feedback.

SMS Texts

Almost all of your customers are going to have a smartphone with them around the clock, and that makes text messages an excellent option for contacting them. If you have been on the hunt for small business texting solutions, then you should consider using customer relationship management (CRM) software that integrates SMS texts. That type of software can be used to message your customers when their orders have been processed or a representative has gotten to their tickets.

Call Center Services

Outsourcing to a designated customer service call center is another great way to ensure that the public can reach you at all times. Even if you only receive a few dozen calls a week, those interactions are going to eat into your productivity. Hiring a designated receptionist could be practical at first, but there may come a point when that individual can’t keep up with the constant stream of phone calls.

Emails

Emailing continues to be one of the most effective ways to interact with current and future customers. In addition to being extremely inexpensive, email services are also very efficient. Replaying to a customer’s question or complaint will only take a few moments, and you are going to have a record of that conversation if a dispute occurs. At the very least, you should have a designated email address for your company’s customer service department.

Customer retention is much cheaper than customer acquisition, and one of the best ways to retain customers is to have world-class customer service. Your customer service is also going to represent your brand, and brand recognition will be vital as your company continues to grow.