So, you want to start a blog. It’s about time. Today, business and blogging go hand-in-hand, and you’d be almost silly not to have one. That’s why we’ve created a summary of blog actions that you can follow to make the most out of your blog and business.
A digital destination to drive fans and followers
Think of your blog as a home base for you and your followers. Your brand exists in intellectual space, and your blog is your brick and mortar. A blog gives your followers a place to go and sit down for a while. With the use of social media and email marketing, you can expand your fanbase and drive traffic to your online location.
A place to foster an engaged community
If your blog is your home, you want to do what you can to make your followers feel comfortable. A niche brand usually has customers who think alike, and a blog brings them together for the common cause. This creates community. When your followers feel safe, they’re more likely to engage with what your blog has to offer as well as with each other.
A place for information to be shared
Blogs build trust. A blog turns a business into an intimate enterprise, and because you’ve invited your fans into your world, you, in turn, exchange their fellowship for trust in your brand. If your followers trust you, they are more likely to look to you as an authority and hear what you have to say.
Social media is important. Make sure you do not have duplicate accounts. If you do, then delete one. One of the best places to get information about deleting social media is come eliminarsi da facebook. Use a translation tool if you are unable to read Italian and you will be able to permanently delete any duplicate accounts.
Advice columns and a place for people to comment/engage
With a blog comes great responsibility. When a business starts a blog, its followers often look to it as a place with an authoritative voice. Your blog has established you as a forerunner in your niche market, and your followers will look to you for guidance. Give it to them! Sharing is caring. When you share with your customers, they are more likely to engage with your blog and help generate conversation and information.
Product Integration for Shoppable Content
Shoppable content is any form of content (video, blog post, images that are clickable and set customers up to purchase. Do you know that in the back of fashion magazines there is a Where to Buy guide? Shoppable content is like that guide, but you’re able to put items in your shopping cart with a simple click. Shoppable content is a great way to remind followers of services offered as well as give them an easy way to buy, buy, buy.
Hosting a Digital Store
To offer your services, you need a marketplace for customers to select and purchase your products. This is called your digital store or digital storefront. Have an e-book or webinar to share? This is where you sell. Many bloggers use Shopify for all of their selling needs, but there are other sites that will do the job just as well.
Featuring Custom Products in Collaboration with Brands
Your blog should be a shoppable destination where you can promote your own products that you create, manufacture, or white label. Collaborating with different brands is a great way to promote your own products. Remember when you walked into Target a week after its collab with Kenzo debuted and you scored that way cool top? No, because the Target x Kenzo collection sold out the first hour. Collaborations work.
Featuring other people’s products and earning an affiliate commission
When you feature other people’s products on the site, you get what is called an affiliate commission. Affiliate commissions are a great way to earn some easy $$$. If you love a product and think you can make money from it, then write about them and link to a product landing page for your reader to buy. You can work with other brands to receive a percentage
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