Customer Relationship management systems stipulate that various components of doing business are combined into a coherent and well-coordinated system. This service is able to contain all important data, contact details and client accounts. Therefore, you do not need to refer to many sources and then gather all the information.
Types of CRM systems
A lot of various kinds of CRM systems can be observed. They can be differentiated according to certain characteristics. Every company can select the most appropriate option for its own management type. On one hand, CRM systems can be divided into:
- Analytical (analyzes various databases, implements data mining and then develops future development strategies);
- Operational (deals with several applications combining all the information concerning a definite customer in one document);
- Collaborative (deals with external connections, for instance: vendors, suppliers, distributors: and provides for the external data transmission to their customers).
There is also another classification according to which CRM systems can be custom and off-the-shelf ones. The first type will be developed specifically for a certain company. Thus, it will meet all its needs and requirements. The second type includes already designed systems which are ready for downloading and immediate implementation. In most cases, they contain only basic notions.
Custom CRM development costs
Most companies prefer to develop custom software. However, its development is not a cheap option for any firm. Rubyroid Labs Company has delivered a few such systems. They decided to calculate custom CRM cost. The total sum ranges usually from $100,000 to $150,000. As a result, the main expenditures include:
- business analysis (about $5000);
- registration ($1000-5000);
- design ($500-10000);
- statistical data ($2000-5000);
- API integration ($1000-10000) and others.
To sum up, it can be stated that custom CRM systems are rather expensive. However, compared with other types these costs can be clarified and justified.
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