Still Crowdfunding Your Game Development? How to Get Your Projects on the Market

If you have decided to crowdfund your game, then you need to come up with a long-term marketing plan. With the proper plan in place and a little bit of hard work, you can greatly improve your chances of carrying out a successful marketing campaign that draws attention to your game.

Use Social Media to Your Advantage

Social media is going to be a vital component of your marketing, and you need to create accounts on all of the biggest platforms. In addition to Facebook and Twitter, you should also make a professional account on YouTube. Once you have created those accounts, content production is going to be very important. At least once or twice a week, you should provide your followers with new updates, concept art, or videos of actual gameplay.

Start Conversations on Message Boards and Forums

When it comes to the best practices crowdfunding, you need to make sure that you have your finger on the pulse of the industry that you are working in. For video games, joining message boards and forums is going to be absolutely vital. There are countless gaming forums throughout the internet, and you could bring quite a bit of attention to your game simply by making a name for yourself in those online communities. You can also ask other members of those forums to beta test your game and give feedback whenever you release new content.

Put Your Game on a Seller Platform

Selling your game on your own might seem like a good way to save a little money, but that tactic could end up costing you quite a bit in the long run. From website maintenance to complex e-commerce laws, you might find yourself spending hundreds of hours a month simply trying to get your game into the hands of your customers. Working with an established seller platform will allow you to focus on game development, debugging, and other important tasks.

Create a Blog

Another great way to boost your crowdfunding marketing campaign is to start a game development blog. Many domain registrars and hosting companies have simple tools that allow you to create and publish a website in a matter of minutes. They even offer pre-made designs for specific types of websites such as forums, blogs, and e-commerce storefronts.

Once you have a solid marketing plan, you need to continue releasing new content as often as possible. Consistency is going to be very important, and you aren’t going to attract new investors if you let your marketing fall by the wayside.