If you’re in the process of creating a website, one of your top priorities is to write attractive and compelling content for your site. If this is the first time (or second or third – it takes a while to learn the skill of quality content writing!) you might be a bit unsure of what you should and should not be writing. Successful website content appeals to both your internet viewers and search engines, but catering to both can be intimidating.
Don’t panic! We’ve compiled the top 20 do’s and don’ts to show you how to write website content that enhances the appearance, readability, and SEO effectiveness of your new site. Follow these tips when you’re composing and compiling your website content and you’ll be able to reap the rewards of quality content writing when your new site is live!
Things you must not do
Please, please, please, DON’T plagiarize
Copying content from other sites, no matter how tempting, will result in your site getting penalized, or even removed, from search engines. Maintain your copy/pasting self-control and just spend a few extra minutes coming up with your own original content. After all, your company is original, right? It deserves original content.
Don’t use run-on sentences
Short and sweet appeals to both humans and search engines and you’ll be rewarded. If you have a lot to say, make sure to break it up into easily scannable chunks. Also, avoid writing complicated content which would be hard to understand for the readers.
Things You should Do
Know the goal of the page
When developing content, a writer must have fair share of idea of what he/she is writing about. If the content is about products or services aimed for customers, the content has to be engaging enough to attract the attention of the readers and keep them engaged for a while.
Call-To Action
After reading the entire content of the customer does not make a purchase or avails any service, the purpose of the content remains unattended. To motivate the readers to engage into productive transaction, CTA is a must part that needs to be there when writing for a company selling products or offering services.
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Don’t be mechanical
A content which does not feel human is often a piece that people disapproves. Hence, make sure that the tonality of the content remains interactive and the reader feels like talking to a person sitting next to him/her. This approach makes sure that the readers do not hop away from a write-up to another without finishing any.
Use bullets and lists
If you content has something special to convey, make those information plotted with bullets. This acts as an immediate attention seeker. The readers, even if they skip on the entire article surely will cast a glance at the bullets or the numbered list to understand the totality of the content. Hence, make sure that you put the important information under bullet.
Include answers of the probable question of the target audience
The purpose of content is to make the idea about a topic or a product clear in the minds of the readers. Hence, include the answers of the FAQ’s in your content so that every reader gets to know the detail they are looking for.
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